Upcoming Trade Shows in Germany for Games

Germany’s gaming industry is enjoying its moment in the spotlight. The country has everything going for it and projections indicate a significant increase in revenue and user penetration rates in the coming years. By 2024, the Video Games market in Germany is expected to reach a revenue of $5.36 billion with an annual growth rate of 9.05%, which will culminate in a projected market volume of $6.95 billion by 2027. This growth trajectory cements Germany’s role as a key player in the global gaming landscape. Mobile Games emerge as the dominant segment within the Video Games market with a market volume of US$1.61 billion in 2024. The biggest hit among games turns out to be simulation games such as Farming Simulator and Euro Truck Simulator, which have kick-started a nationwide demand. This trend reflects an appetite for immersive gaming that offers realism and engagement. Fueling Germany’s gaming industry is its large pool of highly qualified and motivated employees, coupled with competitive labor costs compared to other European countries. With a workforce of over 27,000 professionals, including skilled developers and publishers, Germany boasts a reputation for excellence in technological innovation and engineering. The wide availability of specialized education programs further enhances the industry's talent pipeline. Today, over 40 universities offer computer game-related courses in some capacity. The gaming industry has proven to be a lucrative market and the German government has quickly responded through comprehensive incentive programs. These initiatives, administered by the Federal Government, federal states and local clusters, provide support for various business activities that range from practical assistance and networking opportunities to financial incentives and access to regional funding. We’re talking about an annual gaming funding that crosses over EUR 80 million. If you’re interested in breaking into the gaming industry, Germany offers a conducive environment for gaming companies to thrive and innovate.