Upcoming Trade Shows in USA for Games

Gaming has always been a core component of American pop culture, but it’s right now that the gaming industry in the United States has boomed in response to the pandemic lockdowns in the previous three years. Major players in the industry are adapting to emerging trends to solidify their positions in the market. One of the notable developments is the increasing focus on mobile gaming, driven by technological advancements and changing consumer preferences. Last February, Electronic Arts Inc. made a significant move by acquiring Glu Mobile, a US-based developer of mobile games, for USD 2.1 billion. This strategic acquisition marked a doubling of Electronic Arts’ mobile business, which reflects the company’s strategy to better position itself as a lucrative mobile gaming sector. The COVID-19 pandemic further accelerated the growth of gaming platforms as people turned to gaming for entertainment and social interaction during lockdowns. This surge in demand led to a significant increase in online traffic with platforms like Microsoft, Nintendo, Twitch and Activision reaching new heights in player engagement and revenue. Mobile gaming has emerged as the preferred choice for gamers in the United States, surpassing both console and PC gaming. Technological advancements such as augmented reality (AR), virtual reality (VR), cloud gaming, and 5G have contributed to the popularity of mobile gaming. AR technology, in particular, is gaining traction for its immersive and interactive features, with popular titles like Pokémon Go and Minecraft Earth leading the way. Cloud gaming has proven itself to be a lucrative new market that’s only now showing its full potential in the gaming landscape in the USA. This technology enables users to stream advanced games across handheld devices, including mobile phones without the need for high-end hardware or gaming consoles. With fast network connectivity, cloud gaming offers convenience and accessibility to gamers, eliminating the need for regular hardware upgrades.