A Brief Overview of Gamescom
Video games have inserted themselves in the modern Zeitgeist fully to the point where gaming is a multi-million-dollar industry. Everyone seems to be a gamer and Gamescom serves as launch pad for the hottest titles in video game entertainment every single year. The trade fair for digital gaming enjoys the title ‘largest gaming trade fair’ based on its size and attendance rate. All this is happening in Cologne, Germany.
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Why Your Visit Is Worth It
When we said Gamescom is the biggest event for the gaming industry in the entire world, we were not exaggerating. We have drawn the reports on attendance from last edition and the numbers are staggering:
- 1000+ international exhibitors from 56 countries;
- 370,000+ international trade visitors;
- 201,000+ square metres of exhibition space dedicated.
Each edition has the line-up of every major publisher in the world and indie studios that receive attention from interested end consumers and distributors.
Gamescom succeeds on multiple levels. Ever since its inception in 2009, the trade fair targets both the general public, which enjoys video games, and industry insiders, who can profit higher on the supply chain. Game studios use the fair’s platform to receive valuable media coverage, have the target demographic give feedback on demos and foster valuable business connections. Visitors have access to the full value chain – computer games, console games, Game Cube, hardware, repair service, communication technology, promotional items, software, cleaning utensils and all other related paraphernalia. To manage the flow of visitors and exhibitors get the most out of each fair, GAMESCON keeps its first day open only to trade visitors to facilitate business negotiations.
Who Are You Going to Meet?
We wouldn’t be calling Gamescom the most influential fair in gaming, if the most recognizable, household names in the industry be present. Exhibitors you can come see include EA Games, Sony, Namco Bandai, Square Enix, THQ Nordic, Konami and Ubisoft. In terms of visitors, expect a wild mix of fans and industry insiders. Because the fair is based in Germany, it’s also the country with the biggest presence followed then closely by other countries in Europe. As far as the professional backgrounds of visitors go, you have the chance to meet and interact with retailers, wholesalers, online traders, manufacturers, content providers, developers, and mail order business. The fair is also a potent springboard for young professionals, which is why university and college students make it a point to visit.
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