Upcoming Trade Shows in Germany for Jewelry

Inflation may have hit many industries, but Germany’s jewelry industry has demonstrated atypical resilience in the face of rising costs. Consumer interest remains steady and we’re seeing a dynamic and competitive landscape emerge. With 58% of German consumers investing in watches, fine or costume jewelry over the past five years, the market remains robust. In particular, the ecommerce jewelry market in Germany is expected to take off, projected to reach $1,309.4 million by 2024. With an expected compound annual growth rate of 7.7% from 2024 to 2028, the ecommerce segment is set to expand further, which reflects the ongoing process of digitalization that favors online shopping behaviors over in-person shopping. Branded items are experiencing heightened interest, driving competition among mid-market retailers to differentiate themselves through unique services and offerings. Germany’s jewelry industry maintains a dominant position in global exports, despite challenges like currency fluctuations and intensified competition. Exports remain a cornerstone of the industry’s success with products from ‘old’ EU member states accounting for approximately 65% of total exports. Major export destinations include Austria, Britain, France and the Netherlands. The expansion of the EU has opened up new opportunities for Germany’s jewelry and watch industry with significant growth observed in new member states such as the Czech Republic, Hungary, and Estonia. Poland and Hungary play pivotal roles in driving sales of clocks and watches. Additionally, overseas markets like North America, China, and Japan present promising prospects for German exports, with a particular focus on consumer goods like watches and jewelry. Industry alliances, such as the one in Pforzheim, play a crucial role in promoting German exhibitors and facilitating export business. Exhibitions like the one in Pakistan, where over 300 German exhibitors showcased high-quality products ranging from jewelry to machinery, provide invaluable opportunities to connect with global customers and drive international trade.