Upcoming Trade Shows in Italy for Jewelry

Italy’s jewelry industry is best known for its elegant designs and singular craftsmanship, which earns the ‘made in Italy’ label instant desirability within the personal luxury goods market. Over the years, the sector has witnessed steady growth, with turnover climbing from approximately EUR 6.6 billion in 2013 to nearly EUR 9.2 billion in 2019. Not only does the jewelry industry contribute substantially to the economy, but it also provides employment opportunities for approximately 22,000 individuals and builds the image of Italy as the cradle of opulence in Europe. Gold, platinum and silver reign as the primary raw materials in Italy’s jewelry production. Among these, gold holds the crown as the most precious metal, with a market price of 1,245 euros per ounce in 2019. However, despite its rich resources, Italy stands as a major importer of precious metals with imports totaling over EUR 6.5 billion in 2019. Switzerland emerges as a key trading partner with significant imports and exports between the two countries. Italy’s jewelry industry imported goods worth EUR 652 million from Switzerland in 2019, while exports to the same destination reached EUR 1.2 billion. Italy has some of the most prestigious brands in the world. LVMH Italia S.p.A. reigns supreme as the top manufacturer and distributor of watches and jewelry in Italy with domestic sales revenues exceeding one billion euros. It’s also worth noting that the production value of Italian jewelry companies has risen from EUR 1.74 billion in 2015 to over EUR 2.2 billion in 2019, indicating sustained growth and innovation within the sector. Notably, Pandora emerges as the leading jewelry brand in terms of advertising spending, investing EUR 14.97 million in advertising in 2019. Collectively, the Italian jewelry industry allocated a total of EUR 59.4 million to advertising efforts that year.