Upcoming Trade Shows in Italy for Baby, Kids & Maternity

Italy’s baby, children’s and maternity products industry finds itself in an interesting position as consumer tastes shift towards high-quality materials and timeless designs. Parents are now valuing quality and durability, and are willing to spend more money on their products. The result is the revival of traditional craftsmanship. Given the current state of the global economy as well as the inflation, parents are looking to invest in products that will survive over the years and can be safely passed down within the family. In 2024, Italy’s Children's Apparel market generates a revenue of $7.70 billion with a projected annual growth rate of 0.03% from 2024 to 2028. While Italy’s per person revenues in this segment amount to $131.20 in 2024, the global leader, the United States, surpasses with revenues reaching $54 billion in the same year. Looking ahead, the segment’s volume is expected to hit 742.1 million pieces by 2028, albeit with a slight decrease of -1.1% in volume growth projected for 2025. Despite challenges posed by the COVID-19 pandemic, Italy's baby and child-specific products market exhibited resilience with value sales rising in 2022 alongside the recovery of volumes. Unit price increases, driven by rising retail prices due to heightened production costs, contributed to this growth. The gradual return of Italian children to in-person schooling and increased familiarity with living alongside COVID-19 further stabilized market performance. The infant toy market in Italy, a segment of the broader infant market, has experienced a notable expansionary phase after a period of decline. In 2019, the global infant toys market recorded a value exceeding $6 billion, projected to grow to over $8 billion by 2026, indicating a steady annual growth rate of 3.33%. The COVID-19 pandemic played a pivotal role in stimulating market growth as parents sought to engage infants confined to their homes with toys, driving demand.