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Upcoming Trade Shows in Italy for Optics

MIDO 2026, Milan, Italy
31 Jan - 2 Feb 2026
Eyewear is the cornerstone of the optics industry in Italy. Eyewear brands are popular the world over and Italian designs set off major international trends. Italian craftsmanship is highly sought after given the country’s established traditions in eyewear manufacturing and imaginative design sensibilities that cannot be replicated anywhere else in the world. From the factories of Veneto to the artistic workshops of Toscana, the country’s eyewear manufacturing regions house some of the most respected brands in the industry.
Italian eyewear manufacturing dates back to the 13th century when Venice became a pioneer in crafting glass lenses. By the late 19th century, regions like Cadore emerged as hubs for the growing industry, shifting production from small workshops to organized, large-scale methods. This transformation laid the foundation for Italy’s modern eyewear sector and established its international reputation for unparalleled quality. A defining characteristic of Italian eyewear production is the deep-rooted family tradition. Many globally recognized brands started as small, family-owned workshops that expanded over generations only to evolve into market leaders without sacrificing craftsmanship and quality.
This individual history translates to the techniques being passed down through the generations — all unique to their respective workshop. Every pair of glasses undergoes rigorous detailing, ensuring precision and durability. While deeply committed to tradition, Italian manufacturers have also embraced modern technological advancements. Italy’s optics industry has leaned fully into lightweight acetate and high-grade metals. Italy was also an early adopter of innovative manufacturing technologies, including laser cutting and 3D printing. This fusion of old-world artistry with contemporary advancements has solidified Italy’s dominance in global eyewear design. The international market for Italian eyewear is driven by brands like Luxottica, Persol, and Safilo, which have set trends and industry standards worldwide. The phrase ""Made in Italy"" has become synonymous with premium eyewear, symbolizing sophistication, craftsmanship, and superior design.
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