Upcoming Trade Shows in Italy for Electric & Electronics

The Italian consumer electronics industry, while experiencing fluctuations in recent years, is on a trajectory to generate over 16 billion euros by 2024. The competitive landscape populated by a high volume of retailers, both in-store and online, drives growth as each player vies to offer the best prices and services to tech-savvy consumers. Smartphones have become the linchpin of Italian daily life. According to a 2023 Statista survey, around half of Italians stated they could not live without their smartphones. This trend underscores the device’s centrality in modern life, a trend that shows no signs of abating. Projections indicate that by 2026, the Italian mobile phone market will generate revenues close to 10 billion U.S. dollars. Computers, particularly laptops, also hold significant importance in Italy. The laptop market continues to flourish, surpassing the demand for desktop PCs and tablets. Revenue from laptops is expected to exceed 2.5 billion euros by 2028. The increasing share of computer users, especially among younger populations like university and Ph.D. students, further emphasizes the growing reliance on portable computing devices for educational and professional purposes. The rise of the Internet of Things (IoT) technology is further endorsing the popularity of consumer tech devices. IoT facilitates the creation of a customized ecosystem where devices are interconnected, enhancing the user experience. Italians are increasingly adopting smartwatches and fitness trackers to monitor their health, while smart speakers like Amazon Echo are becoming common in managing smart homes. Additionally, extended reality (XR) devices, such as AR glasses and VR headsets, are gaining traction. The market volume for VR headsets alone is expected to reach nearly 215 million units by 2024. These numbers create an optimistic picture for the Italian electronics industry, anchored by its strong consumer base and innovative advancements.