Upcoming Trade Shows in Italy for Packing & Packaging

Italy’s packing and packaging industry is in a state of flux as there’s accumulating pressure from the European Union to address issues surrounding recycling and sustainability. As the second-largest manufacturer in Europe, Italy plays a crucial role in various sectors, including food, pharmaceuticals, and industrial goods, and as such it has one of the most developed packaging sectors. With the country's strong emphasis on exports—particularly in food products such as wine, pasta, cheese, and olive oil—the demand for innovative and efficient packaging solutions is on the rise from both regulatory bodies and consumers alike. Italy's food industry, the third-largest in Europe, is a major catalyst for packaging innovation. A growing interest in organic, functional, and low-fat foods is shaping consumer preferences, leading to increased demand for specialized packaging formats such as jars, bottles, pouches, and bags. Additionally, the rising popularity of ""free-from"" products and superfoods is pushing companies to develop packaging that ensures product freshness and extends shelf life. We also have to note that there’s a growing consolidation trend in Italy's food-processing sector, with smaller firms merging to enhance efficiency and competitiveness. Tourism and a growing appetite for foreign cuisines are also contributing to an increasing in food consumption. The “Made in Italy” brand continues to be a strong selling point, further increasing exports and, consequently, the need for high-quality packaging solutions. Italy’s pharmaceutical sector is another key driver of packing and packaging industry growth and will only be gaining importance in the upcoming years. Substantial investments in healthcare and research & development, as highlighted by Farmindustria, are increasing the demand for advanced packaging solutions. With an emphasis on safety, traceability, and compliance with stringent regulations, pharmaceutical companies are continuously seeking improved materials and designs to enhance product protection and patient convenience.