Upcoming Trade Shows in Italy for Hospitality

Significant technological breakthroughs tap into pockets of growth in Italy’s hospitality industry and there’s one newcomer on the scene that’s making the biggest impact. Smartpricing, an Italian startup pioneering hotel and apartment revenue management software, has announced a milestone with the completion of a €13 million Series A investment round. This funding, comprising €11 million in equity and €2 million in bank credit lines, marks a transformative leap forward for the company in its quest to revolutionize revenue management in the hospitality industry. With this infusion of capital, Smartpricing is poised to cement its position as an industry leader, offering cutting-edge rate management solutions and more to hospitality businesses globally. Leveraging AI-powered technology, Smartpricing streamlines daily operations and optimizes pricing strategies for hotels, B&Bs, resorts and vacation rentals across 17 countries with a strategic focus on the DACH region and Italy. Smartpricing aims to achieve €100 million in annual revenue in the medium term – an ambitious goal that might be attainable. To support its growth trajectory, the company plans to expand its team significantly and launch innovative products, which will solidify the company’s presence in the 360-degree software and fintech vertical for the hospitality industry. Smartpricing’s achievements have not gone unnoticed. The startup was recognized as one of Italy's 10 most promising startups of 2023 by the Financial Times' Sifted list, clearly demonstrating the potential to expand and the promise of its technological innovations. Additionally, it was listed among Italy's top 10 startups by LinkedIn, furthering the narrative of Smartpricing’s guaranteed success in the near future. Smartpricing’s remarkable journey in the world of global hospitality might have just begun, but the company already has 3000 hosts. The company is well-positioned to drive transformative change in the hospitality revenue management landscape.