Upcoming Trade Shows Istanbul, Turkey for Toys

Now that Turkey emerges as a competitive force on the global toy market, Istanbul is growing its toy industry with innovative startups and high-profile events. The International Istanbul Toy Fair might only be on its third edition, but it’s managed to make waves around the globe, capturing the attention of household brands and retailers. Organized in collaboration with TÜYAP and OYDER (Turkish Toy Industry Association), the fair actively works at redefining what a toy fair should be and raises industry standards. One of its biggest strengths has been to recognize the convenience of digital tools. The International Istanbul Toy Fair introduces a smart B2B matching system that leads to instant connections between manufacturers and buyers worldwide. This approach ensures trade is always happening without the constraints of travel barriers. In a short period of time, the fair has won over domestic and international toy retailers, wholesalers, stationery retailers, children's textile stores and educational institutions, earning it the reputation as a comprehensive platform for industry networking and collaboration. As the pandemic reshapes the exhibition landscape globally, the 3rd International Istanbul Toy Fair adapts to these changes with agility and foresight. Yeşim Ulusoy, Assistant General Manager of TÜYAP, emphasizes the hybrid fair experience, emphasizing that trade transcends physical boundaries and extends beyond traditional fair dates. Of course, the product portfolio is what visitors come to experience, because Turkish toy makers are high in demand. Turkey now occupies a higher spot in the industry given the increased market size. By 2050, the country is projected to surpass many European economies.