Upcoming Trade Shows Istanbul, Turkey for IT & Technology

Istanbul’s IT & technology industry continues to expand as both local startups and international firms set the pace for innovation in areas like advertising technology, financial technology and cloud-based software solutions. The city has big ambitions to catch up to other major technology leaders like London, Berlin and San Francisco. Firefly is a stellar example of the type of company that operates in the city. As a leader in mobility-based advertising, Firefly is changing the way the outdoor advertising industry goes about business by utilising rideshare vehicles and taxis to display smart screens that deliver location-based, situationally aware advertisements. The company’s platform integrates 1st-party data, which enables granular audience targeting on its digital screens. This smart advertising platform not only benefits businesses by providing high-impact, location-specific ads but also works in partnership with city governments to improve the quality of life through data-driven initiatives. As urban areas continue to embrace smart city technology, Firefly’s approach places Istanbul at the forefront of AdTech innovation. Meanwhile, the fintech sector in Istanbul is making significant strides with companies like Cherry, which offers a “Buy Now, Pay Later” solution for medical practices. Founded in 2019, Cherry has experienced rapid growth by addressing a critical gap in the healthcare industry: making medical services more financially accessible to patients. Backed by major investors like Kleiner Perkins, Cherry’s innovative approach allows patients to receive treatments while paying for them in manageable instalments. This model represents the broader fintech trend in Istanbul. Another name in Istanbul’s IT & technology industry is Logiwa, which has left a considerable impact in the cloud-based software sector. Logiwa specialises in cloud fulfilment software, offering a platform tailored to high-volume direct-to-consumer (DTC) brands, wholesalers, and third-party logistics providers (3PLs). As e-commerce continues to expand, so does the need for efficient warehouse management and order fulfilment systems.