Upcoming Trade Shows in Turkey for Beauty

The global cosmetics market is a colossal economic force that’s estimated at 300 billion Euros. With a clear history in beauty and personal care, Turkey has carved out a niche, boasting a market size of around 5.5 billion Euros. One of the most striking features of the industry is its resilience demonstrated even during economic crises. While many sectors may falter in the face of financial downturns, the demand for cosmetics experienced only a short-lived dip in comparison to pre-pandemic years. Turkey, strategically positioned at the crossroads of Europe, Asia and the Middle East, offers a unique advantage to global cosmetics players. European giants, rapidly expanding Asian and Pacific companies, and Middle Eastern nations with ambitions to emerge as the next big contenders have all set their sights on this dynamic market. Over the last decade, Turkey's cosmetics market has undergone a meteoric rise, boasting an annual growth rate of nearly 10%. Homegrown companies have been pivotal in driving this expansion, extending their product portfolios, diversifying their offerings, and ramping up their domestic and international investments. Several factors contribute to this remarkable growth. Turkey's youthful population, boasting an average age of 29 and an overall population of 80 million, are the prime drivers of the surge in cosmetics consumption. The escalating demand for organic and herbal products further bolsters the market. In addition, Turkey's allure as a shopping destination for an ever-increasing number of tourists visiting Istanbul and Mediterranean cities beckons cosmetics companies from across the globe. Furthermore, Turkey’s robust manufacturing capacity and strategic logistical advantages have led to a shift in cosmetics manufacturing from Europe to Turkey, ushering in a wave of opportunities for the local market. Turkey's cosmetics industry has also embraced international trade with exports reaching over 190 countries, marking an impressive 170% growth over the past decade.