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Upcoming Trade Shows in Austria for Sports & Fitness

Pferd Wels 2026, Wels, Austria
14 - 17 May 2026
To best understand Austria’s sports and fitness industry, which is fairly unique for Europe, we have to examine its environment. The country remains one of the top tourist destinations on the continent on account of its alpine scenery that lends itself to a wide variety of winter sports. Skiing and mountaineering are favorite pastimes for natives and travelers alike, and the tourist industry has transformed the winter sports sector into a booming business, contributing more than €60 billion annually to the national economy.
Austria’s sports and fitness industry benefits directly from the wider tourism ecosystem, which has over 90,000 active establishments that span food service, accommodation, leisure and sport, travel agencies, and health-related enterprises. Skiing remains a cornerstone of the national identity and economy and the country has carved out a successful niche worldwide by building a respected network of ski schools. The Austrian Ski School Federation (ÖSSV), in cooperation with provincial associations, continually adapts its training programs to new demands and industry developments. Initiatives like “Learn to Ski in Three Days” aim to attract beginners, families and out-of-practice skiers back to the slopes through fast-track, high-quality instruction. This is a highly effective and sustainable way to ensure that there is no shortage of people participating in winter sports.
Beyond the mountains, the fitness and wellness scene is also thriving. Fitness establishments are part of the broader Federation of Leisure and Sports Companies under the Austrian Federal Economic Chamber (WKÖ), alongside riding stables, dance schools, and even boat rental centres. This network encompasses more than 30 vocational groups, reflecting the breadth and integration of sport and leisure in Austrian society. Most of these establishments also invest heavily in keeping up with the time and remain competitive against a backdrop of rapid technological innovation in the realm of equipment.
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