Upcoming Trade Shows in UK for Sports & Fitness

The UK’s sports and fitness sector is demonstrating steady growth. According to recent data, gyms and fitness centres are expected, collectively, to earn £2.8 billion in revenue by the end of 2025. A key factor behind this growth is the rapid expansion of budget gym chains such as PureGym and The Gym Group. These operators have strategically moved into smaller towns and retail parks, targeting previously underserved markets and widening access to affordable fitness solutions. Younger people and first-time gym-goers are finding themselves now drawn to flexible membership plans and 24-hour access. In 2024, the number of gym memberships rose by 6.1%, pushing total membership to 11.5 million. Much of this growth has come from price-sensitive consumers, particularly within the 16–24 age bracket, who are heavily influenced by social media trends on platforms like TikTok and Instagram. These platforms have become key drivers of fitness culture among youth, promoting gym sign-ups and the pursuit of influencer-inspired wellness goals. Meanwhile, the rise of boutique studios offering specialised classes, such as yoga, high-intensity interval training (HIIT), and spin, continues to reshape urban markets. In cities like London, where high-income, health-conscious consumers seek premium services, these niche offerings are thriving. Larger gym chains have responded by diversifying their services, adding spa facilities, nutritional advice, and personalised training programs to maintain competitiveness. Another emerging trend for the UK’s sports and fitness industry is the development of micro-gyms: compact, private spaces that offer flexible booking options. These facilities cater to individuals looking for personalised, crowd-free environments, and are becoming particularly popular among professionals with irregular schedules or preferences for privacy. While competition remains fierce, especially between low-cost operators and high-end establishments, market players are leveraging tailored membership packages and innovative offerings to stand out. Price and value continue to dominate decision-making for many consumers.