A Brief Overview of CameraWorld LIVE
CameraWorld LIVE arose as a means to extend the commercial activity of its organiser - the retail site CameraWorld, but has since turned into the defining photography event of the year in London. It’s a launch pad and promotional tool for celebrated brands to release new products to the world and hype up interest for new products in development. CameraWorld LIVE is also a celebration of the art form with top-tier photographers in attendance.
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Why Your Visit Is Worth It
CameraWorld LIVE is defined by its fast pace and exhibitors are in the perfect position to raise their industry profile and gain name recognition, especially when surrounded by industry leaders on all sides. The trade show presents great opportunities to generate sales leads and see customer tastes shift in real time:
- 160+ global brands participate every year;
- 930+ international visitors attend the trade show;
- 250 seminars take place in one day;
- 40 photography are organised;
The idea for CameraWorld LIVE is relatively new as the first edition of the show, hosted first in Brands Hatch, took place in 2012. It was only until 2017 when the London event was added, which runs out of the high-end 155 Bishopsgate conference centre. CameraWorld LIVE entices visitors with the entire value chain of products associated with photography – cameras, lenses, accessories, optics, bags, lighting, tripods, filters and computing. Visitors can buy everything new, but thanks to the trade-in program, they’re also able to sell old equipment or seek out used equipment in top notch condition. That’s the beauty of the show. It services the needs of everyone who loves to take pictures and that’s what made it so influential.
Who Are You Going to Meet?
We’ve mentioned the high percentage of famous brands, but who are they? In short, everyone that matters – Canon, Nikon, Sony, Fujifilm, Olympus, Panasonic, Tamron, Sigma, Zeiss, Billingham, Lowepro, Vanguard, Benro, Velbon, Domke and Epson. The audience is a mixture of professional photographers who are looking to upgrade their gear as well as amateurs and hobby photographers who wish to learn from the interactive programme. Each edition of CameraWorld LIVE hosts live photoshoots with models, photography walks, Q&As with top photographers as well as interactive workshops. Photographers associated with CameraWorld LIVE include Jason Lanier, Helen Bartlett, Saraya Cortaville, Terry Donnelly, Damien Lovegrove and Angela Nicholson.