BrauBeviale 2023 has been postponed. The decision has been made after extensive discussions with the exhibition advisory board. The newest physical edition of the event will take place in 2023 in Messe Nuremberg in Germany. The new official dates are 28.10.2023 to 30.10.2023. The venue will not feature for the time-being Covid-19 safety measures due to the removal of the domestic restrictions related to event venues. Similarly, the country at present does not have travel restrictions in place.
A Brief Overview of BrauBeviale
BrauBeviale provides the right conditions for the beverage industry to celebrate successes, present the best in raw materials, launch new brews and conduct business. Held in Nuremberg, Germany, this international expo explores developments and innovations across the production line spanning from raw materials to beverage production and bottling technology. The program is not complete without a comprehensive program with a variety of forums! It’s the best platform to get your name out there and receive sales leads.
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Why Your Visit Is Worth It
It’s all about business at BrauBeviale. Attendance equals direct orders and sales leads. It’s the go-to place to meet with existing partners and source new buyers. If a company is about to launch a new label or flavour, they make sure to time their product release with BrauBeviale, because it’s the best type of publicity there is.
Whatever you pay in travel and fees you get back on the very first day. Here’s a breakdown of the most important data points from the last live edition:
- 81,300 square metres are dedicated as exhibition space;
- 40,000+ international visitors visited from 127 countries;
- 1,094 international exhibitors from 46 countries showcased their wares;
BrauBeviale has risen in acclaim and importance as one of the most important European trade fairs for production and marketing of beer and soft drinks. It’s been a show running every year in Nuremberg ever since 1978 – that kind of history builds legitimacy and strong networks that you can use for cross-border transactions. Open to professionals only, the event tracks the trends and next-generation solutions across the entire value chain. What’s special about BrauBeviale is that it is a barometer of taste. Consumer behaviour changes fast in recent years and the exhibition always serves as an accurate tool to pinpoint the specifics and identify pockets of opportunity.
Trade visitors attend because BrauBeviale maintains a comprehensive overview of technologies, products and solutions starting from the very beginning of the processing chain (raw materials) to its very end. Outside of beer, which is the main focus, you discover trends in water, non-alcoholic drinks, spirits, wine, sparkling wine and liquid dairy products. The product portfolio extends to CIP systems, dispensing equipment, drink commodities, machines for beverage production, cleaning equipment, computers, consulting, containers, fittings, vending machines!
Who Are You Going to Meet?
BrauBeviale has been a major event for the beer brewing sector and as mentioned, there were over 40,000 trade visitors in attendance. What you don’t know is that nearly half come from other countries with a presence of 18,000 trade visitors. The same ratio is applied to exhibitors as well – 53% of 1,094 exhibitors are from outside Germany in origin, giving a comprehensive and in-depth picture of the global sector.
If we’re going to talk about country of origin, here is a list of countries that had a strong presence – the Netherlands, Italy, the Czech Republic, Switzerland, the UK, Austria, Russia, Belgium and France. In terms of professions, you have representatives of soft drinks, juices, and wines; breweries; malthouses; mechanical engineering and plant construction. Around 90% of visitors have some sort of decision making powers in their organisation, whether that’s decisive or partial. Exhibitors are guaranteed to generate qualified sales leads all the time!
The companies that exhibit at BrauBeviale are varied and include names like Private Brauereien Bayern, GEA Brewery Systems, Pentair Haffmans, DÖHLER Group,
Additional Value of Attending
BrauBeviale has responded to the stress of the pandemic by leaning into the digital format. Now you can make full use of the myBeviale.com to stay in contact with crucial leads and partners, and enjoy further visibility by having your company and products listed. The 2020 Special Edition of BrauBeviale took place entirely digitally and saw a lot of speakers give talks and presentations as part of the BrauBeviale@stage. It was a great way to stay in touch with buyers and continue shared work. These six forums continued the work of the informative support events from live editions held over the years. myBeviale.com remains available for more digital events in the future.
Outside the B2B networking, BrauBeviale is also home to the European Beer Star, which was first held back in 2004. This beer competition is known the world over and breweries fiercely compete to earn the coveted award. Choosing winners is a complicated process. There are 70 categories and over 2000 beers competing in total. Quite the challenge for the jury, even if it has 74 members.
The European Beer Star is the shining jewel in a fantastic programme of supporting events like the Export Forum German Beverages, European MicroBrew Symposium, theme pavilions and special shows. No matter what interests you, there’s going to be a related event.