Equipmag

A Brief Overview of Equipmag

In France, there’s only one event that professionals store design and equipment of points of sale attend and that’s Equipmag. The international trade show influences the modern look and feel of stores today and serves as inspiration for many designers and store managers. Every edition has something new to show from innovative products to fresh perspectives. Plus, Equipmag is the main procurement platform in France. You’re in the right place when it comes to generating sales leads.

The upcoming edition of Equipmag in 2024 is expected to bring in record numbers, so start early on planning your business trip. Don’t have a hotel booked yet? GETA ltd is here to show you the top hotel rates in Paris. We’re flexible in our work. This means you can be travelling solo or in a large group. You’ll still get a great hotel that’s a short distance from Paris-Expo Porte de Versailles. It takes you minutes to reach the exhibition grounds and you’re surrounded by bus stops and metro stations. Once you’ve gotten a hotel reservation for Equipmag, it’s time to think about your stay in Paris. Do you need meeting rooms? An airport transfer? A rent-a-car? GETA ltd does it all. 

Why Your Visit Is Worth It 

Equipmag is the preferred choice for exhibitors when it comes to reaching the maximum audience for their products and solutions. Supply meets demand in a dynamic and friendly environment. The quality of sales leads is quite high and visitors are heavily invested in making purchases. Launches and new releases generate a lot of buzz and result in large early sales. The first live edition after the start of the pandemic performed quite well: 

• 100+ international exhibitors 
• 5000+ international trade visitors in total

Industry Relevance 

Based in Paris, Equipmag has a long history dating back to 1951. Paris-Expo Porte de Versailles welcomes the famous trade show for points of sale and shop layout every two years in September. You can say that the trade show is a benchmark that creates a detailed overview of the major trends and innovations that change the way people experience brick-and-mortar stores. Exhibitors show the full value chain – CRM, digital marketing, equipment for your point of sale, fittings, logistics for point of sale, lighting, consulting, services, refrigeration, energy management, POS displays and marketing strategies. 

Now that online shopping has come to dominate, store designs and displays play an even larger role to attract people and convert them into customers. Shops, retail outlets and service centres are pressured to achieve the perfect level of comfort, fantasy and experience to encourage shopping. It is no small task and many components go into creating the desired results. It’s why Equipmag plays such an important role in the world of physical retail. Every decision matters when it comes to boosting sales, creating brand awareness and bonding with customers. 

Who Are You Going to Meet? 

Exhibitors are mostly based in France, but visitors enjoy offerings from companies operating in Portugal, Turkey, Spain, Belgium and Austria. The pandemic has certainly affected the diversity of exhibiting companies due to restrictions in travel and the difficulties created by the pandemic.  You’re set to share the exhibition halls with Anvoila, Emalec, Egeo Maintenance, Larbaletier, Korus, IFD, France Decors and Drafil.

The audience is the main advantage to exhibiting at Equipmag. You’ll get to network and pitch to CEOs, Directors of works, purchasing, maintenance, store or networks. Most trade visitors are in some decision-making role and have impressive budgets. There’s a great variety in the sectors they operate in – food, textile, multiproducts, telephony, office automation, furniture and decoration. Some of the most recognizable household names attend the trade show. We’re talking giants like Toys R Us, Vinci, La Halle, Carrefour, Metro, Auchan, Decathlon, Franpix, Nocibe and Sisley. 

Additional Value of Attending 

Organisers are consistently working towards enhancing visitor experience and help exhibitors get targeted foot traffic to their products. That’s why starting in 2022, Equipmag will curate products in three key trade themes. These custom pathways guide visitors to the most relevant services and solutions for their specific needs and requirements.

Display and Design explores visual trends and arrangements in making displays more appealing to customers. You’ll see how to dress a shop window in step with current trends, the latest models in fixtures and flooring. The right display and design do a lot to improve sales numbers as you’re able to connect with clients and prompt them to make a purchase. Here buyers find everything they need to communicate their brand to their target audience. 

The Equipment pathway presents the full overview of relevant equipment for shop fitting. Here’s where innovative lighting, shelving, weighing systems and refrigeration units are on display. The market is quite saturated when it comes to available equipment. This pathway guides you through all the options and provides buyers with information on security and maintenance. 

Lastly, there’s the Point of Sale Marketing pathway. Buyers will have full access to all the different strategies in order to capture the most attention and help build their brand in an effective way. This can get done through creative merchandising, smells, objects and sounds. The pathway presents all visitors with necessary information and advice. 

Another highlight is the Shopping Centre by Club Enseigne immersive and interactive experience. The point of the feature is to allow visitors to experience the next generation of display solutions and equipment through “life-size” demonstrations. Visitors are able to sign up for guided tours and also attend live demos by exhibitors. As an exhibitor, this is a great tool to not just inform buyers of your products, but also win them over through demos. A pitch area is also featured for those new and groundbreaking companies to win over potential investors. 

The feature encompasses a wide variety of subjects. Trade visitors get the latest work done in the fields of control of operating and management costs, the safety of goods and people, the integration of CSR in the design and maintenance of the point of sale and so much more.