IAA Cars

Germany , Munich
2 years
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The long-running motorshow IAA Mobility will host its 2023 edition from September 5th until September 10th, 2023 at Messe München in Munich, Germany. Organisers tell potential attendees to rest assured that they are monitoring the developing COVID-19 situation in Germany and will communicate updates accordingly.

A Brief Overview of IAA Cars

Continuing its over 100-year history, IAA Cars looks outward to what the future will bring the automotive industry from automotive parts to passenger cars. The international motor show sees a strong lineup of car manufacturers showcase their latest automobiles, products and services to an excited audience in Frankfurt, Germany. This event is one of the biggest platforms for information and also to conduct business on the highest level.

With thousands set to attend the upcoming edition, it’s important to secure hotel accommodation for IAA Cars as soon as possible and GETA ltd is your invaluable resource when it comes to all business travel plans you may have. An impressive database supplies you with hotels in Frankfurt at the price of your choosing. We also take into consideration your commute and provide you with deals near underground stations and bus stops.

Why Your Visit Is Worth It

IAA Cars is easily described as one of the biggest motor shows in the world as we’re going to show you in attendance numbers from last edition:

  • 900 international exhibitors from 39 countries;
  • 800,000+ international trade visitors and members of the general public.

This should be more than convincing to engage you in booking a stand at the show for this year. You’re stepping directly into the spotlight, gain international publicity and attract the attention of the biggest buyers.

Industry Relevance

IAA Cars stands for the Internationale Automobil-Ausstellung, which translates to International Motor Exhibition, and has been a presence in the automotive industry from the very first cars to roam the streets in Europe. The first edition occurred in 1897 and the beginnings were certainly modest – only eight motor cars were showcased. Now the event has ballooned into a billion-dollar industry where car manufacturers debut their latest feats in automotive engineering to an audience of professional visitors and the general public. The product portfolio is exquisite. Exhibition space is dedicated to cabriolets, antique cars, customized vehicles, solar cars, special vehicles, sports cars, car trailers, smart vehicles, telematics and electric cars. E-mobility is one of the main focal points in recent years as the next stage of the car industry.

Who Are You Going to Meet?

IAA Cars is basically a who’s who selection of the biggest brands in the world, who with every single edition staged on a biennial basis pioneer the automotive industry. We talking about names like KIA, Lamborghini, Honda, Bentley, Hyundai, BMW, Jaguar, Dacia, Lexus, Ferrari, Ford, Opel, Mercedes-Benz and Porsche to name a few. It’s a star-studded event that is only going to attract the business visitors and private buyers with the biggest spending budgets. The technical program also brings in specialists, engineers and researchers to work on cutting-edge concepts in the world of e-mobility.

Past Editions

2021 Edition

The IAA Car 2021 Edition was the first issue of IAA Mobility. The event was held in a hybrid format. The rendition consisted of a digital platform and a face-to-face exhibition. The exhibition had a total of 260,000 square meters of event space. The space was divided between Munich's city centre and Messe Munich. Munich's inner city featured a total of 65,000 m2 of exhibition space. This included new additions to the event schedule, such as the Blue Lane. The exhibition included strict COVID-19 precautions. The first platform for future mobility has brought together many new transportation modes and concepts. A total of 400,000 participants from 95 countries participated. Of these, 744 were exhibitors, with 78 of them being new businesses. One hundred fifty-two exhibitors were technology companies or supply firms. Another 75 exhibitors were bicycle brands offering the latest models and accessories. Nine hundred sixty-three speakers took part in the 2021 edition. Despite the ongoing pandemic, such support showed the importance of face-to-face interactions. It also demonstrated the importance of conducting live product surveys. This is further confirmed by the premieres of numerous models and concepts. In this edition, over 100 new models were announced for the first time. IAA Mobility also featured numerous test drives and used cars via the new Blue Lane event space. A total of 7,000 test rides and 255 used cars were accumulated within 6 days. An important contribution to the high attendance levels was the strong media presence of the event. During the event days between 7.09.2021 to 12.09.2021, 3500 journalists visited the event. The rendition has reached 137 billion people through online social media campaigns. The campaigns were carried out with the help of more than 40 partners. The countries with high coverage were China, the United States, South Korea, Spain, Italy, Brazil, and Germany. Many participants expressed great satisfaction with the event's new concept. All participants  consider the 2021 edition to be a huge success. The organisers announced the dates for the next presentation. IAA Cars 2023 will be held at Messe Munich between 5.09.2023 and 10.09.2023.

Past editions

IAA Cars 2021

07.09.2021 - 12.09.2021

IAA Cars




Participant Countries






Model and concept premieres


Exhibition areas


National and international partners


M2 of total event space


Test Drives

How to get to IAA Cars

On Foot

On Foot

45 min Bike ride from HBF


By Car

From Munich HBF ~30 min

From Munich International Aiport - 30 min


By Public Transport

From Munich HBF with U2 (13 stops) for 23 min to Station Messestadt West

From Munich International Aiport - S8 to Munich Daglfing Station /1 min transfer to Daglfing Bahnhof Ost/ and then with bus 183 to Messestadt West ~ 55 min

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