Valencia, Spain
1 year
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Event Update

IBERFLORA 2024 will occur between 01.10.2024 and 03.10.2024. The event will take place as a face-to-face exhibition in Valencia, Spain. The venue will not include strict Covid-19 prevention measures because of the removal of the country's pandemic-related safety regulations.

A Brief Overview of Iberflora 

Iberflora dedicates its program to the best new products and technological achievements in the horticulture sector. The international horticulture fair functions as the go-to meeting point for the entire green sector in Southern Europe. Held in Valencia, Spain, the trade fair has been going on for over 50 years and stays on top of major trends and approaches for cultivating plants. Experience groundbreaking products and hear leading experts share their wealth of knowledge. 

Book hotels early for Iberflora and make savings on your travel expenses. GETA ltd knows all the great spots in Valencia and selects the most affordable hotel rates for you. Whether you’re after economy accommodation or high-end suites, we guarantee the very best in accommodation no matter how many people are travelling with you. We’re used to working with large groups of over twenty people. Land hotels close to Feria de Valencia and reach the exhibition grounds in minutes. Access to public transport is guaranteed. Expect your hotel reservation to be ready within a single business day. 

Clients rely on GETA ltd for a comprehensive travel experience. We have a large list of additional travel services such as airport transfers, reservations for meeting rooms and rent-a-cars. 

Why Your Visit Is Worth It 

Conversations around sustainability and growth practices in the context of the climate crisis makes Iberflora an essential destination for exhibitors and professionals alike. Decision makers in the green sector are always in attendance. Exhibitors benefit from an involved community dedicated to product discovery. The trade show generates a lot of publicity for exhibitors and leads to targeted sales leads. Here’s why you should definitely attend: 

  • 541 exhibiting firms
  • 18,496 trade visitors
  • 40,089 sq. metres of exhibition space 

Industry Relevance 

Iberflora, held annually in October at Feria de Valencia, is one of Europe’s leading horticultural fairs. Since its founding in 1972, this exhibition has served as a platform for exhibitors to showcase the latest ideas, trends, developments and products in the horticulture sector to an eager audience. Visitors to Iberflora have the opportunity to explore different areas dedicated to various aspects of the industry. With a broad product portfolio, the fair caters to professionals and enthusiasts alike, providing comprehensive and detailed information on different sectors of horticulture. 

As the largest commercial and training event in the green sector in Europe, Iberflora has established itself as a benchmark among gardening fairs. It offers a wide range of offerings in the plant, flower, landscaping, gardening, technology and DIY garden business, attracting companies from various sectors such as plant and garden care, utensils and tools, decoration and outdoor furniture, floristry, machinery, and installations. Here is what you can expect to discover walking the halls of the exhibition centre in terms of sectors: 

  • PLANT AND FLOWER: indoor, outdoor and seasonal plants, gardening, arboriculture and landscaping.
  • GARDEN LIVING ROOM: Suppliers of garden centres and large distribution, flower shop suppliers; cut flower, artificial, sponges, paper, ribbons, tools, accessories, etc.
  • TECHNOLOGY: Greenhouses, irrigation, air conditioning, logistics, machinery, etc. Projects, maintenance, sustainability and gardening and landscaping services.
  • FLOWER SUPPLIER: Traditional physical sales channel, companies organising large events, garden centres, online sales channel.
  • LOGISTICS: Transport, logistics, packaging 

One of the highlights of Iberflora is its comprehensive training program, featuring talks and professional technical conferences. Visitors can enhance their knowledge and skills through exhibitions, thematic areas and special performances dedicated to diverse varieties of plants and flowers. Additionally, the concurrent Iberflora Innovation event provides a unique opportunity to stay up to date with the latest products, services, and business trends in the green sector. 

Iberflora offers a blend of educational and entertaining experiences, catering to the interests and needs of professionals in the horticulture industry. From the best awards in different green sectors to product demonstrations and exhibitions, attendees can immerse themselves in the vibrant and innovative world of horticulture. The fair creates a lively and dynamic atmosphere that fosters networking, learning, and discovering new opportunities within the green sector. 

Who Are You Going to Meet? 

VIVEROS Royal Plants, TROOP, CORVIGRASS, Maceflor, ICL, Fitoralia, Bioline, FLOWER and Tera are only some of the excellent companies showcasing at Iberflora. The trade fair features all relevant players in the Spanish market. The trade fair continues to be a showcase for Spain’s manufacturers and innovators with 76%, while international exhibitors remain at a steady 24%. Germany, France, Italy, the Netherlands, Portugal and Sweden are the countries with the highest numbers of representation. The trade fair has certainly seen a massive improvement in attendance after the slump caused by the pandemic. 

The 2022 edition reported that national exhibitors have doubled and international exhibitors have almost tripled in numbers. Not only are buyers and suppliers ready to do business post pandemic, but the overall interest in the green sector has increased. Another healthy indicator of growth is the fact that 16% of the confirmed brands are first-time exhibitors. 

If we’re talking about representation from different areas of the green sector, we see the following types of professionals on the ground: 

  • Gardening, landscape, services and organisms
  • Garden centres and nursery points of sale
  • Nurseries (producer)
  • Wedding planners and other services
  • Florists & gift
  • Agro, store, warehouse & distribution
  • Large and medium surfaces
  • Online commerce
  • Supplier technology & production
  • Hardware & DIY
  • Training Centres
  • Bazaars 

Additional Value of Attendance 

Exhibitors are heavily invested in the Iberflora Innovation Awards. To be a winner comes with the added perks of greater visibility and a stamp of approval, which immediately translates to a higher volume of direct sales and sales leads down the line. Exhibitors can compete in the following categories: 

  • Plant care and health
  • Plant and flower
  • Production technology
  • Garden equipment and decoration
  • Ballester-Olmos Award by COITAVC 

The awards are also a great way to stay informed on emerging trends and innovations that are worth keeping your eye on. Once you’ve submitted your entry in one of the categories, you’ll be added to a special dossier that includes all the other competing products and services for visitors to browse. It’s a guaranteed way to drive organic foot traffic to your stand.

Past editions


03.10.2023 - 05.10.2023


12 000+




35 000+

m2 of event space





Edition was held digital to prevent the fast spread of COVID-19.

How to get to IBERFLORA

On Foot

On Foot

Valencia Airport – not advisable

Valencia Joaquin Sorolla Station – not advisable



By Car

Valencia Airport – 13 mins via Autovía V-30

Valencia Joaquin Sorolla Station – 16 mins via CV-35



By Public Transport

Valencia Airport – 50 mins via 3 and 2

Valencia Joaquin Sorolla Station – 28 mins via 2