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A Brief Overview of interzum
interzum presents professionals in the interior design industry the latest designs in the furniture industry and the emerging trends that will become big in the upcoming year. The international trade fair is a valuable business and networking platform held in Cologne, Germany, to an audience that has the interest and the budget to invest big. It’s the business highlight for many companies in terms of direct orders and sales leads.
GETA ltd has organized many work trips over the years and we completely understand what you need in your accommodation to be a success – strategic location and a great price. We book hotel accommodation for interzum, which sits firmly within your budget and is well serviced by public transport. We go through a sizeable database of properties to select the hotels close to the Kölnmesse that are a good fit on all criteria.
Why Your Visit Is Worth It
Furniture production has always been big business and with its seasonal nature, it’s best to market and sell your collection as soon as you can. interzum presents you with visibility and access to foreign markets. It’s a sound business move to attend. Have a look at last edition’s attendance:
- 1800 international exhibitors from 60 countries;
- 69,000 international trade visitors from 152 countries;
- 187,000 square metres of exhibition space used.
In 2019, interzum is going to celebrate its 60th anniversary, which makes it one of the longest running trade events for the furniture sector and what has helped make this trade fair a success for so long is its commitment to the entire process chain. Exhibitors not only focus on finished pieces and collections, but also display materials, components and equipment involved in the making of furniture. Visitors have access to a rich product portfolio that includes upholstery machines, bolts, resins, varnishes, body elements, rivets, saws, door elements, bed, mattresses, chairs and the list goes on and on. It’s at interzum you can reach out to new clients and see what your competitors are doing. The trade fair offers much in terms of programming from several congresses to the interzum Awards.
Who Are You Going to Meet?
This in-depth overview of the production chain is precisely the reason why interzum has been such a successful procurement platform for manufacturers, retailers and buyers in Europe. The fair is also highly international with 79% of all visitors coming from outside Germany, which makes it all the more appealing to exhibit. The majority of visitors are from European countries, but there is also a rise in presence from Asia and North America. interzum continues to grow in terms of exhibitors as well – some 13% are estimated to be first time exhibitors, which means the fair is healthy and interest in what it has to offer is maintained. Abet Laminati, Multiprofil, Richter Akustik, Yildiz Entegre, lightweight solutions and Leggett & Platt's Work Furniture Group are the new exhibitors expected.
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