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The all-virtual [email protected] 2021 has concluded, and the trade show was a huge success. Despite a difficult year for trade shows, it was able to generate business and keep the conversation going. The next edition of interzum 2023 will be a hybrid event with many digital modules, according to Koelnmesse GmbH. The event has been scheduled for May 9th to May 12th in Cologne, Germany. The hybrid event will, take place at Koelnmesse. To ensure the health and safety of all attendees, the exhibition halls will be thoroughly sanitised. They will also feature the latest COVID-19 protective measures.
A Brief Overview of interzum
interzum presents professionals in the interior design industry the latest designs in the furniture industry and the emerging trends that will become big in the upcoming year. The international trade fair is a valuable business and networking platform held in Cologne, Germany, to an audience that has the interest and the budget to invest big. It’s the business highlight for many companies in terms of direct orders and sales leads.
GETA ltd has organised many work trips over the years, and we completely understand what you need in your accommodation to be a success – strategic location and a great price. Have a look at our database of hotels across Cologne, Germany and choose the deal that suits you best. We book hotel accommodation that sits firmly within your budget, so you don’t spend a small fortune. You also get to stay in hotels with good connections to public transport located close to Kölnmesse. Complete your hotel booking for interzum in a matter of hours.
Why Your Visit Is Worth It
Furniture production has always been big business and with its seasonal nature, it’s best to market and sell your collection as soon as you can. interzum presents you with visibility and access to foreign markets. It’s a sound business move to attend. Have a look at last edition’s attendance:
- 1800 international exhibitors from 60 countries;
- 69,000 international trade visitors from 152 countries;
- 187,000 square metres of exhibition space used;
- 88% of all visitors were satisfied with the exhibition
In 2019, interzum celebrated its 60th anniversary. This makes it one of the longest running trade events for the furniture sector. The international trade fair has additionally become successful due to its commitment to the entire process chain. Exhibitors not only focus on finished pieces and collections, but also display materials, components, and equipment involved in the making of furniture.
Visitors have access to a rich product portfolio that includes upholstery machines, bolts, resins, varnishes, body elements, rivets, saws, door elements, bed, mattresses, chairs, and the list goes on and on. It’s at interzum you can reach out to new clients and see what your competitors are doing. The trade fair is the best possible place to spot trends as they emerge and reach a diverse audience as interzum has a large popularity with buyers from all over the world. Nowhere else can you get a boost in sales numbers in such a record time. The main motivation for visitors is to research the new products on the markets and source new suppliers.
Who Are You Going to Meet?
This in-depth overview of the production chain is precisely the reason interzum has been such a successful procurement platform for manufacturers, retailers, and buyers in Europe. The fair is also highly international, with 79% of all visitors coming from outside Germany, which makes it all the more appealing to exhibit. The majority of visitors are from European countries, but there is also a rise in presence from Asia and North America. Think China, India, South Korea, Canada, Japan and the USA.
interzum continues to grow in terms of exhibitors as well, which shows that the trade fair is healthy and growing. Some 13% of all exhibitors were estimated to be first time exhibitors back in 2019. Abet Laminati, Multiprofil, Richter Akustik, Yildiz Entegre, lightweight solutions and Leggett & Platt's Work Furniture Group are previously new exhibitors, which have joined interzum.
Visitors belong to several different economic sectors. Half belong to the manufacturing industry, which are then followed by trade, the freelance and service industry, and skilled crafts. Most trade visitors have some control over purchases with 35% having decisive power over decisions to do with purchases. This means exhibitors will only meet with high-quality, targeted sales leads. The most common positions you’ll encounter include managers, marketing and sales people, designers and product developers.
The Additional Value of Attendance
Do you need a better introduction to the audience at interzum? Or perhaps there’s a topic that’s near and dear to your heart? The Speakers Corner is where you can put your presentation skills to the test. Speakers will have the opportunity to talk about themselves and anything else in a series of 25-minute-long presentations. The programme and content are completely left to the decision of the exhibitors.
Another highlight you don’t want to miss is the VDID Industrial Design Day conference, which is interested in innovations in industrial design. The conference has been going on for sixty years and discusses technological, economic and socio-cultural trends. If you’re new on the scene and have a product or tool that’s cutting edge, then you can enter the competition for the VDID NEWCOMERS AWARD. It’s one of the highest honours in the trade show and the industry as a whole.
The Outlook for 2023
The upcoming interzum 2023 is going to be the first meeting for the industry since the pandemic. The enthusiasm is felt among all involved from exhibitors to trade visitors. What the pandemic has taught all of us is that digital offers and services can be useful in doing business. interzum @home 2021 was an all-digital edition, which generated a lot of business.
It’s reported that a sales lead was found every minute. This opened the eyes of organisers and now the @home format will be incorporated to create a true hybrid event beginning with interzum 2023. You’ll get all the benefits of meeting face to face along with access to digital content and further resources.
What comes next? What are the big trends going to be for interior design? How will the house and office of the future look? interzum is very invested in answering all these questions. In 2023, you will find the answers in the three themed trend forums. ‘Materials & Nature’ casts the spotlight on innovative and pioneering materials. ‘Function & Components’ explores the aesthetic of fittings and lighting, as well as major innovations. In last place, ‘Textile & Machinery’ takes a look at the current developments in mattress production and the textile industry.
04.05.2021 - 07.05.2021
Edition was held digital to prevent the fast spread of COVID 19
21.05.2019 - 24.05.2019
SQ M of Exhibition Area
16.05.2017 - 19.05.2017
SQ M of Exhibition Area
How to get to interzum
Cologne Bonn Airport – not advisable
Cologne Central Station – 30 mins via Hohenzollernbrücke
Cologne Bonn Airport – 20 mins via A559 and Östliche Zubringerstraße/L124
Cologne Central Station – 10 mins via Auenweg
By Public Transport
Cologne Bonn Airport – 30 mins via S19 transport
Cologne Central Station – 10 mins via S-Bahn S6/12/9