ITB Berlin

Berlin, Germany

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Event Update

The next face-to-face edition of the ITB Berlin is scheduled for 04.03.2025-06.03.2025. The hosting location for the 2025 edition will be Messe Berlin, and it will welcome visitors across 160,000 m2 of event space. The stands will be organised according to the company's geographic destination representation.  Attendees can learn about the country's cultural heritage. The ITB Convention will coincide with the 2024 rendition of the event. Participants should note that they will not be asked to show 3G entry documentation upon arrival in Germany.

A Brief Overview of ITB Berlin 

ITB Berlin is the international trade show dedicated to tourism – the challenges travel agencies and transport companies have to overcome and what the emerging trends for the year are. You see trade visitors and exhibitors in the thousands come to Berlin, Germany to network, talk and survey the global touristic offers that are going to shape up the industry for the following year. You can’t afford to be excluded from this conversation! 

Book hotels in Berlin at preferential rates with the services of GETA ltd. We’ve been working in the business travel sector for more than a decade and provide a fantastic, affordable service. Find the best deals in Berlin and keep your travel costs to a minimum. Whether you’re by yourself or in a group of over twenty people, our team works hard to book the perfect hotel room during ITB Berlin. Hotels, hostels, apartments – we have it all! Our team always looks for the deals closest to Messe Berlin. Reaching the exhibition centre won’t take longer than a few minutes! Complement your hotel reservation for ITB Berlin with one of our many bonus services! 

Why Your Visit Is Worth It?

It’s simple. ITB Berlin generates business for everyone involved. It’s easily one of the largest fairs in the travel industry and the beating heart of tourism in Europe. Attendance gets rewarded with first-rate contacts and a boost in visibility. Exhibitors easily tap into the whole world and enter far markets without many of the financial obstacles associated. You make back all the money you’ve spent on exhibiting within the first day. Let’s take a look at the numbers from the last live edition: 

  • 10,000 international exhibitors;
  • 110,000 trade visitors;
  • 1000 qualified top buyers;
  • 160,000 international visitors in total;
  • 180+ countries represented. 

Organisers are very much looking forward to generating similar numbers once ITB Berlin returns as a physical event. 

Industry Relevance 

After having seen the data from above for last edition, it’s not going to sound like an exaggeration to brand ITB Berlin as the biggest tourism trade fair in the world. After all, the fair managed to reach a turnover of 7 billion Euro in 2019. If that’s not a reason to reserve an exhibition booth, we don’t know what is. ITB Berlin relies on a highly segmented structure by niche to keep the flow of people moving and introduce supply to demand more efficiently. 

Visitors look forward to finding out the latest in Book World, Business Travel Days, Cruises, Cultural Tourism, Economy Accommodation, eTravel World, Adventure & Responsible Tourism, Gay & Lesbian Travel, ITB Mobile Travel Services, Training and Employment (Career Center), Travel Technology, Trends & Events, Wellness, and finally, Youth Travel. 

The pandemic has had a major impact on the travel sector as a whole. Tourism was dead for the first two years and only now do we see the return of travel for leisure. How will the industry react to the continuous changes? What are helpful strategies to survive? What are the emerging trends and priorities for consumers? You’ll be able to answer all these questions, while networking with high-calibre players. 

Who Are You Going to Meet? 

Having established ITB Berlin as the leading market in the world, it’s not a surprise to discover a wealth of visitors and exhibitors across the entire value chain and at every level. Exhibitors run the full spectrum from hotels, tourist boards and tour operators to system providers, airlines and car rental companies. The trade fair used to be open to both trade visitors and the general public, but this has changed with the 2023 edition, which shifted to a trade-visitor-only event. 

The audience is made up of experts, professionals and buyers. One of the best assets of the fair is the ITB Buyers Circle, which admits only serious buyers with a background in leisure, business travel or MICE. The club guarantees the participation of top decision makers, who attend only to conduct business, negotiate pricing and find new products and partners. 

Additional Value of Attending 

ITB Berlin has expanded to new virtual horizons. A clear example is TRVLX. In short, it’s a new B2B LIVE networking event series. It’s all taking place online, which allows organisers to select widely from all over the world and help businesses establish valuable connections. The series is done as a collaboration with destination partners. The 2022 debut focused on European buyers, and the very first partnering country was Georgia. What’s unique about TRVLX is that no event is ever the same. Meetings, workshops, and the pool of people differ every time. 

For live editions, exhibitors can count on the ITB Speed Networking Events to meet with the key players relevant in their sector. The events are a series of short meetings that last up to 8 minutes. Each meeting is scheduled beforehand and a participant can participate in up to 9 meetings in total. It’s an incredibly quick and efficient way to grab the interest of a potential partner without spending a lot of time and energy. 

Past editions

ITB Berlin 2024

05.03.2024 - 07.03.2024

ITB Berlin

5 500+



Exhibitor countries

+/- 100 000


1 300

ITB Buyers Circle top buyers

24 000

Conference participants

+/- 3 200

Accredited journalists


Journalist countries


Attending ministers, state secretaries and ambassadors



Hybrid due to Covid-19: live + digital

+/- 5 500



Exhibitor countries

90 127



Visitor countries

1 300

ITB Buyers’ Circle members


of the ITB BUyer Circle members were from abroad

3 000

Media specialists


Travel bloggers



Edition was held digital to prevent the fast spread of COVID-19.

Cancelled because of COVID-19.


Total Exhibitors


Total Visitors


SQ M of Exhibition Area