ITB Berlin

Germany, Berlin
1 year
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ITB Berlin, the world’s leading travel trade show, has gone virtual for its 2021 edition. From March 9th to March 12th, industry players will be able to network, buy and sell, jumpstart new projects, and generate sales leads online under the theme “Rethink, Regenerate, Restart—Tourism for a Better Normal.” The next face to face edition is schedule for 9-13 March 2022.

A Brief Overview of ITB Berlin

ITB Berlin is the international trade show dedicated to tourism – the challenges travel agencies and transport companies have to overcome and what the emerging trends for the year are. You see trade visitors and exhibitors in the thousands come to Berlin, Germany to network, talk and survey the global touristic offers that are going to shape up the industry for the following year. You can’t afford to be excluded from this conversation!

Why waste your time on looking for hotel accommodation for ITB Berlin, when you should be focusing on your booth and event strategy. GETA ltd lets you do that while we plan your business trip one step at a time. We have over a decade of experience under the belt when it comes to getting professional accommodation and work with a large database of hotels in Berlin. Whatever your price point is, we have the right hotel deal for your budget!

Why Your Visit Is Worth It

ITB BERLIN is big business. The travel industry is one of the biggest revenue generators and has not shown any sign of stopping, which in turn makes this trade show a ripe opportunity to make a smash in terms of sales. There’s interest for it and you have the numbers in your favor:

  • 10,000 international exhibitors;
  • 110,000 trade visitors;
  • 1000 qualified top buyers;
  • 160,000 international visitors in total;
  • 180+ countries represented.

Industry Relevance

After having seen the data from above for last edition, it’s not going to sound like an exaggeration to brand ITB Berlin as the biggest tourism trade fair in the world. After all, the fair managed to reach a turnover of 7 billion Euro last year. If that’s not a reason to reserve an exhibition booth, we don’t know what is. ITB Berlin relies on a highly segmented structure by niche to keep the flow of people moving and introduce supply to demand more efficiently. Visitors look forward to finding out the latest in Book World, Business Travel Days, Cruises, Cultural Tourism, Economy Accommodation, eTravel World, Adventure & Responsible Tourism, Gay & Lesbian Travel, ITB Mobile Travel Services, Training and Employment (Career Center), Travel Technology, Trends & Events, Wellness, and finally, Youth Travel.

Who Are You Going to Meet?

Having established ITB Berlin as the leading market in the world, it’s not a surprise to discover a wealth of visitors and exhibitors across the entire value chain and at every level. Exhibitors run the full spectrum from hotels, tourist boards and tour operators to system providers, airlines and car rental companies. The trade fair is open to both trade visitors, which make up the majority of all visitors, and the general public, which allows exhibitors to have firsthand feedback on which tourist offers are sparking interest. Organizers also report that the number of trade visitors has had an uptake of up to 3% - a healthy growth for a fair that’s been in operation for decades.

Past editions

ITB Berlin 2021

09.03.2021 - 12.03.2021

ITB Berlin

Edition was held digital to prevent the fast spread of COVID-19.

Cancelled because of COVID-19.


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How to get to ITB Berlin

On Foot

On Foot

1h 45 min walking distance or 30 min with a bike from Berlin Hauptbahnhof

1h 45 min walking from Berlin-Tegel Airport or 30 min bike ride


By Car

~25 min car ride from Berlin HBF 

~20 min from Berlin-Tegel Airport


By Public Transport

S-Bahn Nr 3 or 9 will get you from Berlin Central Station to S Messe Süd Station for 15 min and then you have 5 more minutes by foot

Option 1 from Berlin-Tegel Airport: bus X9 for 6 stops to Berlin Zoologischer Garten and then S3 or S9 to S Messe Süd (Berlin) ~35 min

Option 2 from Berlin-Tegel Airport: bus TXL for 2 stops to the Station on Beusselstraße OR bus X9 (2 stops to Jungfernheide Station) and then S42 to Messe Nord/ICC (Witzleben) ~40 min


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