A Brief Overview of Kind + Jugend
Kind + Jugend introduces attendees to the newest designs and trends in every product category concerning children from toys and fashion for mother and child to baby health and care products. The international trade show has established itself as a focal point for the industry and takes place in Cologne, Germany. Given its stellar reputation and proven business potential for cross-border sales, it also enjoys sizeable attention from professional circles.
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Why Your Visit Is Worth It
If you’re looking to test how receptive the world market for baby and children's outfitting is, then no other trade show will do other than Kind + Jugend. It’s an amazing procurement platform where buyers with generous budgets come to survey the hottest new trends. We have the numbers to prove it, too:
- 1200+ international exhibitors from 49 countries showcased at the event;
- 24,000+ international trade visitors made the trip;
- 109,000+ square metres of exhibition space used.
Let’s get on with the basics. Given how fast the baby and children’s product sector goes through trends, Kind + Jugend is appropriately an annual event. It’s been going on for close to 80 years as the first edition took place in Cologne under the name BABY only to get rebranded later. The trade fair operates under the motto “Learn from children and stay curious”, which brands the focus towards creative approaches and excellence in product development. It’s a reason for the inclusion of the Kind + Jugend Innovation Award in 2004, which is still a coveted honor for exhibitors. The exhibition maintains a varied product portfolio. The exhibition halls are lined with dolls, jogger, kids apparel, maternity clothes, baby carriers, baby seats, baby toys, child safety products and so much more.
Who Are You Going to Meet?
Another reason to head over to Kind + Jugend is the fact that the trade show appeals to a wildly different assortment of trade visitors that open up possibilities for expanding your business. We’re talking about children’s specialist retailers, specialized market for children and baby equipment, toy specialist stores, importers, wholesale, chain stores, department stores, mail order business, purchasing associations, fashion agencies and nursery schools. That’s a lot of people to reach and another great strength is just how international Kind + Jugend has become. Visitors came from 123 countries in total with the percentage of international visitors reaching 75% - the highest total compared to any other edition!
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