MARCA

A Brief Overview of marca Bologna

marca Bologna occupies a unique position within the Italian private label industry – first as a focal point for companies within the regional market to network and conduct business, and secondly as a jumping point for the rest of Europe to build bridges with major distributors and retailers. There is much to be experienced at marca Bologna as the international exhibition is divided into three major sectors – Food, Non-Food and Packaging.

GETA ltd enhances your experience at marca Bologna with hotel accommodation selected with you in mind. It’s important to deliver the right price and the right location, so GETA ltd services every single price point and always searches properties close to the exhibition grounds. It takes us a single work day to select hotel rooms near BolognaFiere and send them to your inbox. Not only do you benefit from a short commute with speedy public transport connections, but you also make great savings.

Why Your Visit Is Worth It

There are many advantages to exhibiting at marca Bologna. It’s the first trade show in the calendar of BolognaFiere and the first for the entire sector – so you start the fiscal year with a strong push in business networking. marca Bologna also focuses only on products of the highest tier and the numbers are strong:

• 32 countries send trade delegations;
• 740+ international exhibitors showcase;
• 10,000+ international trade visitors make the trip;
• 19,000+ sq. m. of exhibition space is used.

Industry Relevance

The Italian private label sector has ways to go before stopping its growth and this is reflected in how much marca Bologna has grown with each subsequent edition since its inauguration in 2009. Last edition marked an improvement by nearly 20% in all possible criteria from exhibitors to trade visitors. The international exhibition runs for two days once a year at BolognaFiere at the start of January and sets the tone for the rest of the year. One of the biggest selling points of marca Bologna is the wealth of its product offering. Product groups include household and leisure products, pet products, technical press and associations, general merchandising, food products, feminine, adult and baby care products, packaging solutions and service companies.

Who Are You Going to Meet?

marca Bologna caters to high-end brands and looks to connect them with large-scale distributors and senior buyers. ADM, the Italian Grocery Retail Association, runs support and together with the official organisers have managed to increase the presence of household names. Companies at the exhibition include Auchan, C3, Crai, Unes, Simply, Sun, Panorama, Carrefour and d.it – all of which are part of the Technical Committee that influence part of the programming. There’s also a strong technical aspect to the programming at marca Bologna, which can be seen in the MARCA TECH feature – a technical project that targets the packaging and logistics sectors.