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6 months
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PURE LONDON Covid-19 Update

The summer edition of PURE LONDON 2022 will take place from 17.07.2022 to 19.07.2022. Olympia London will be the host venue for the face-to-face event. Covid-19 prevention measures will be put in place at the venue. During their visits, participants must uphold a social distance of 1.5 meters. They also must pre-register as well as provide complete contact details during the process. Visitors to the UK must show 3G papers upon arrival due to travel restrictions. Documents such as proof of recovery certificates fall into this category.

A Brief Overview of Pure London 

Ready-to-wear fashion collections hit the runways at Pure London in front of retailers with solid reputation in the United Kingdom. Many designers choose this international trade show to debut their collections at all. What are going to be hottest trims, patterns, colours, fabrics and silhouettes of the season? Pure London shapes the taste of the fashion industry and does so in a sustainable manner. 

It’s quite simple to make a hotel reservation for Pure London – just consult GETA ltd for the best hotel rates on the market. You benefit from a professional, timely service and access to discounts. Discover suitable hotels close to London Olympia. GETA ltd aims to locate you close to the centre so you can grab the underground or even walk to the Pure London exhibition halls. We’re veterans when it comes to finding hotel accommodation for exhibitions! 

Why Your Visit Is Worth It 

Whether you’re a young designer or in a well-known fashion brand, Pure London is where you go to conduct your business and get your fashion output noticed. The international trade show is an essential moment for the fashion industry in the UK:

  • 150 suppliers at Pure Origin;
  • 1300 ready-to-wear fashion collections debuted;
  • 17,000 international trade visitors from all sectors in the fashion supply chain.

Industry Relevance 

Pure London, as most fashion trade show, services the changing fashion trends and is held twice in February and July. The international trade show was first held in 1998 and takes place in London Olympia. Pure London is often the first stage where collections are seen by retailers at all, so there is an air of exclusivity. Designers have the opportunity to generate great sales leads and retailers to have the best, most stylish fashion as soon as it hits the runways.

The product portfolio is rich and extends to womenswear, menswear, children’s fashion, accessories, footwear, jewelry, youth fashion, athleisure and conscious fashion. Pure London supports all players in the fashion industry with panels and lectures on a variety of topics from merchandising and social media marketing to sustainability and product development.

How to get to PURE LONDON

On Foot

On Foot

from the Central Station on 37 Wharfdale Rd - 1h 47min walk


By Car

from the Central Station on 37 Wharfdale Rd - 28 min 

from Heathrow Airport is 25 min car ride


By Public Transport

from King's Cross St. Pancras Underground Station tke the blue metro line in direction Northfields fro 12 stops to Barons Court Station. From here you have additional 10 min walk to the venue (total = 36 min)
from Heathrow Airport walk to Hatton Cross Station and take the blue metro line in direction Cockfosters for 10 stops to Barons Court Station and in another 10 min to the venue (total = 46 min)

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