Royal Welsh Show

A Brief Overview of Royal Welsh Show

The Royal Welsh Show is one of the biggest agricultural events to take place in Wales and it’s a platform for generating business as well as celebrating the countryside lifestyle. Here you will find everything from livestock judging to artisanal products to excellent foods.

GETA ltd helps you make your way to the Llanelwedd grounds in Builth Wells and books comfy rooms at good prices, so you don’t overspend on your business trip. We work with a lot of hotels and guesthouses within the area and will select the right deals for your budget. Minimize expenses in a major way and enjoy a good location close to the exhibition grounds. All it takes is one phone consultation to get the results you need.

Why Your Visit Is Worth It

As a business opportunity, the Royal Welsh Show is the right kind of platform to establish your brand on the market and meet your target audience directly:

• 200,000 visitors pass through the show grounds;
• More than 1000 trade stands at last edition;
• 9 out of 10 traders express concrete intentions to return to the show;
• 70% of traders considered the show as an effective means to promote their brand;

Industry Relevance

The Royal Welsh Show is an annual trade show aimed at the general public and professionals in agriculture that takes place at the Llanelwedd grounds every single July. It recently celebrated 100 editions and within that time has grown from a small local event into the big community building show that it is today. The show was first staged in 1904, which was also the year of foundation of the Royal Welsh Agriculture Society. The Royal Welsh Show performs several important roles for the area – it gives opportunities for local communities to get together, a chance for local economy to pick up and drives tourism to the area as the show now draws in more and more visitors from outside Wales.

Who Are You Going to Meet?

We have discussed how many people attend the Royal Welsh Show, but now let’s focus on who they are. As we’ve mentioned, the show is a cross-over event aimed at both the agricultural sector as well as the rural communities around Builth Wells, who drive local economy. That’s why you have so many exhibitors come to the event – they’re able to generate visibility and sales with end consumers as well as small and big business. The type of exhibitor you will see at the Royal Welsh Show are mostly smaller artisanal businesses. The range of products they specialize in is also very rich including machinery, health and beauty, gardening supplies, crafts, clothing, and food and drink. Charlies Stores Ltd, British Texel Sheep Society, Highway Shearing Ltd, Porsche Centre Cardiff, Showing Classics, Llanfaes Dairy Ice Cream and Farmers’ Union of Wales are some of the businesses and associations involved with the show.