Italy, Bologna
1 year
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!!! Important !!! Please note that the 2020 edition of sana has new dates.

A Brief Overview of sana

sana has been a long-running international expo dedicated to smart trends and innovations in the greener lifestyle industry. Under its umbrella are pharmaceuticals, cosmetics, perfumes, personal care and beauty products. It’s there that you have the opportunity to dictate the conversation around a healthier way of living and register excellent sales leads and direct orders. The event takes place in sunny Bologna, Italy and sees established brands as well as start-ups make an appearance.

If you seek professional hotel accommodation for sana at affordable rates, GETA ltd offers you the best value on promotional deals well advance. Thanks to a decade of expertise in the business travel sector, we know Bologna quite well and can fish out the perfect deals tailored to your budget. We have worked with small parties and large groups alike, so you can be sure there’ll always be a bespoke experience. Other than locating you close to the exhibition centre, we also connect you to public transport as well.

Why Your Visit Is Worth It

You will discover that sana generates a lot of interest in the organic and natural world with trade visitors coming with the intent to make purchases. The expo is lively and continues to be at the forefront of innovations and trends. You have much to gain from exhibiting. Here’s why:

  • 900+ international exhibitors showcased at the event;
  • 35,000+ international trade visitors from 30+ countries made the trip;
  • 52,000+ square metres of exhibition space used;
  • 950 new products announced;
  • 7 pavilions.

Industry Relevance

sana has established itself as the number one fair that reflects the organic and natural markets in Italy in their entirety and continues a proud tradition for 30 years. The annual expo is being held at BolognaFiere and groups the newest products in three thematic segments – sana Food, sana Market and sana Care & Beauty. In between these three themes, the expo recreates the entire value chain that consists of everything from dietetic products to leisure and wellness. How do you know that sana is all about introducing supply to demand? One of the special areas is called the sana Shop, where companies can exclusively focus on direct sales and taking orders. Once you are done with growing your market shares, enjoy the support program, which includes events like VeganFest!

Who Are You Going to Meet?

Because of its diverse profile where products are concerned, there’s a great variety to who attends sana. You certainly have food producers and distributors, large retailers, specialized retailers, buyers, professional operators, experts and influencers from a variety of industries. These include the food industry, the beauty industry and pharmaceuticals industry to name in broader terms. The exhibition is also a meeting for associations, private and public administrators, VIPs and prominent personalities that have the development of the Italian organic sector on their agenda.

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