SANA

Event Update

It is full speed ahead for SANA Food 2026, the long-running health foods exhibition. The exhibition is set for 22.02.2026 to 24.02.2026 at the Bologna Fiere in Bologna, Italy.

A Brief Overview of SANA 

SANA has been a long-running international expo dedicated to smart trends and innovations in the greener lifestyle industry. Under its umbrella are pharmaceuticals, cosmetics, perfumes, personal care and beauty products. It’s there that you have the opportunity to dictate the conversation around a healthier way of living and register excellent sales leads and direct orders. The event takes place in sunny Bologna, Italy and sees established brands as well as start-ups make an appearance. 

If you seek professional hotel accommodation for SANA at affordable rates, GETA ltd offers you the best value on promotional deals well in advance. Thanks to a decade of expertise in the business travel sector, we know Bologna quite well and can fish out the perfect deals tailored to your budget. We have worked with small parties and large groups alike, so you can be sure there’ll always be a bespoke experience. Other than locating you close to the exhibition centre, we also connect you to public transport as well. Once you’ve made your hotel reservation near BolognaFiere, it’s time to think about your visit. Do you need an airport transfer, or a car during your stay? GETA ltd handles everything for you. 

Why Your Visit Is Worth It 

You will discover that SANA generates a lot of interest in the organic and natural world with trade visitors coming with the intent to make purchases. The expo is lively and continues to be at the forefront of innovations and trends. You have much to gain from exhibiting and you make more than you’ve spent on attending on the first day. An exhibition stand at SANA is a smart investment that quickly pays off. Editions are very well attended as you can see:   

• 900+ international exhibitors showcased at the event;
• 35,000+ international trade visitors from 30+ countries made the trip;
• 52,000+ square metres of exhibition space used;
• 950 new products announced;
• 7 pavilions. 

Industry Relevance 

SANA has established itself as the number one fair that reflects the organic and natural markets in Italy in their entirety and continues a proud tradition for 30 years. The annual expo is being held at BolognaFiere and groups the newest products in three thematic segments – SANA Food, SANA Market and SANA Care & Beauty. In between these three themes, the expo recreates the entire value chain that consists of everything from dietetic products to leisure and wellness. 

How do you know that SANA is all about introducing supply to demand? One of the special areas is called the SANA Shop, where companies can exclusively focus on direct sales and taking orders. Once you are done with growing your market shares, enjoy the support program, which includes events like VeganFest! 

The trade show has reached a new stage in its development and organises additional events to help local exhibitors find their audience. The SANA Business Meeting Hamburg takes place over the course of two days in Hamburg, Germany and provides an excellent opportunity to find new contacts, get matched to qualified buyers and learn a lot about what’s happening in the natural cosmetics market at the conference. The purpose behind all this is to expand the natural cosmetics market of the D-A-CH region as fast and as cost-effective as possible. The event gives the tools and resources needed by buyers and sellers to benefit to grow their business networks, improve their knowledge of the industry and find their footing in new markets. 

Who Are You Going to Meet? 

Because of its diverse profile where products are concerned, there’s a great variety to who attends SANA. You certainly have food producers and distributors, large retailers, specialised retailers, buyers, professional operators, experts and influencers from a variety of industries. These include the food industry, the beauty industry and pharmaceuticals industry to name in broader terms. The exhibition is also a meeting for associations, private and public administrators, VIPs and prominent personalities that have the development of the Italian organic sector on their agenda. 

Additional Value of Attending 

SANA has an impeccable reputation as the leading event for the organic and natural products sector in Italy with a 30-year history. It’s the most effective cross-border procurement platform available for the region and it’s why exhibitors trust to do their business here. A big component of the show’s success is solid matchmaking. The SANA Buyer Programme facilitates productive meetings and leads to high-volume sales. 

SANA connects exhibitors to large importers of organic products, importers of organic and natural raw materials, large-scale distribution operators, Ho.Re.Ca operators, purchasing managers of school and company canteens, buyers and purchasing managers, category managers and private label managers. Being a selected exhibitor is a guarantee that your time at SANA is well spent and you’ll return home with qualified sales leads and new partnerships. 

Exhibitors benefit from another tool to gain visibility – the What’s New Guide. The guide curates the latest natural products that have truly innovative features. Exhibitors are in control when it comes to the product selection. Attendees find everything from new types of packaging and new formulations to brand new products or extensions to existing lines. In a sense, the guide paints a detailed picture of emerging trends. There are three product categories in total - Organic Food, Natural and Organic Personal Care, and Green Lifestyle. 

The innovative products are also going to be displayed during the live show as well. If selected, exhibitors will be able to showcase Novelty products at the SANA NOVITA area. The area helps brands be a lot easier to discover. Plus, international buyers and visitors will have the responsibility to vote for the products they most enjoy and the winners get fabulous awards. You’re able to get direct feedback into the quality and appeal of your products. 

The support programme provides informative and interactive events to help visitors learn all about what’s happening worldwide. In 2022, the programme featured a presentation on organic, low-alcohol cocktails, a workshop on the use of microorganisms in agriculture and a practice-oriented lecture on exporting bio products to China.