spoga + gafa

Event Update

Spoga + gafa 2024 will be held between 16.06.2024 and 18.06.2024 as a face-to-face trade fair. The edition will take place in Messe Cologne. Currently, Germany does not have national or travel restrictions in place due to the improved epidemiological situation. As a result, attendees will not be required to follow strict safety protocols such as the 3G entry regulation. They should note that they will have to state an important reason for travelling when departing from China and vice versa.

A Brief Overview of spoga + gafa 

Gardening and green professionals in Europe and abroad look forward to one event above all others and that’s spoga + gafa. The reason is simple. The trade fair is the largest garden lifestyle event in the whole world. It’s opened ways for exhibitors to reach key markets in all continents. Editions explore emerging market trends and best practices. It’s an event you don’t want to miss, if you’re invested in expanding your geographic reach. spoga + gafa is also the first trade fair to investigate sustainability to the gardening industry. 

Make hotel reservations for spoga + gafa within a day and make excellent savings at the same time. GETA ltd has over a decade of experience in the business travel sector and our team knows all the good deals in Cologne. Whether you’re looking to save money or wish to stay in the best suite in the city, we’re here to make that happen. We’re equally equipped to work with large groups and make sure to book accommodation close to Koelnmesse for an easy commute. In addition to your online hotel booking for spoga + gafa, GETA ltd can help you with all aspects of your business trip such as airport transfers and booking meeting rooms. 

Why Is Your Visit Worth It? 

spoga + gafa is an immediate ticket for success. The trade fair is a dynamic B2B platform where high-profile buyers make their big purchases and look for new suppliers. Renting floor space is a small cost compared to all the qualified sales leads you’ll be able to generate while there. It’s important to note that spoga + gafa remains the largest cross-border procurement platform in the world. Plus, the first edition to be held after the pandemic did remarkably well: 

• 25,000 international visitors from 112 countries
• 1000 international exhibitors from 52 countries
• 215,000 square meters of exhibition space
• 90% of all visitors are decision-makers
• 91% further recommendations – from both the visitors and the exhibitors 

Industry Relevance 

In operation since 1973, spoga + gafa has been at the centre of the gardening and green sectors for half a century now and has put down deep routes. The annual international trade fair is based in Cologne, Germany and is organised every June. The exhibition halls feature just about every type of product that might interest buyers. The pandemic has led to many new changes to the format. First and foremost, spoga + gafa will no longer run parallel to spoga horse, but will occupy its own slot in June. In addition, the trade fair will also introduce a digital platform. 

The portfolio includes plants, flowers, biochemistry, soils, machines and accessories, tools, garden equipment, sheds, water and light, furniture, decoration and sports. Organisers have successfully transformed spoga + gafa into a central ordering platform of the green industry. Visitors also get to experience fun and informative programming items like Forum Garden Café, POS Green Solution Islands and Boulevard of ideas. 

Sustainability has been the guiding topic at spoga + gafa with the theme of “Sustainable Gardens” uniting all halls and supporting events. Exhibitors and organisers focused on the next generation of durable, reusable and resource-saving materials. Plus, a lot of effort was placed in highlighting the advancements made in efficient implementation of energy and water in the garden across all segments. The last edition even received recognition from the Industry Garden Association e.V. (IVG). 

Who Are You Going to Meet? 

spoga + gafa boasts an incredible catalogue of exhibitors as well. Procurement decision makers come to see the latest and best from CADAC, elho, EUROFAR, GRAF, Hartman, KAMADO JOE, romberg, SUNS, Ter Steege, AVS and EDA. Companies with ambitions to reach new countries are in a great position to do so with most European countries represented. The percentage of visitors from Asian countries is also slowly increasing. Have productive meetings with service providers, specialist retail trade, specialist wholesale, department stores, shopping centres and mail order businesses. Nine out of every ten visitors have some authority when it comes to making purchases and the main goal is to introduce supply to demand! 

The ongoing trend for spoga + gafa is to see a rise in the number of foreign visitors. In 2022, the percentage of foreign visitors rose to 67% despite the ongoing pandemic and hesitation to travel. Core markets were represented in full – Belgium, Germany, France, Italy, the Netherlands and Spain. Outside of Europe, a strong interest came from Australia, New Zealand, Israel, Canada, the UK and the USA. 

Additional Value of Attending 

You’re easily able to place your products in line for buyers. The Boulevard of Ideas is perhaps the best possible venue to display new products, and many exhibitors time their product releases to get the maximum attention. The Boulevard shows the full breadth of product groups and in order to be a part of this special area, you need to meet certain criteria. 

The guided tours are another way to generate buzz and position yourself to relevant buyers. There are three guided tours available – Sustainable Gardens, Inspiration and solutions for the POS, and furniture and decoration trends. Depending on your specific sector, there is a wealth in supporting events like the BHB-GardenSummit, Practical day garden for planners and entrepreneurs, Garden Center and Home Improvement Retailer Tour and the GARDENA gardenaward. 

The Outlook for 2023 

As the first edition to be held during the pandemic, spoga + gafa 2022 satisfied both the organisers and the professional community. Plans for the 2023 edition are already in motion and organisers are optimistic, because the trade fair will fall right after the Global DIY Summit in Berlin. In the meantime, visitors and exhibitors alike can take advantage of the launch of the digital platform, which debuted on June 27th. There’s quite a lot available such as live interviews and recorded videos of the stages. The platform remains active around the clock and will feature digital events between editions. The digital platform also enables virtual networking without further expenses.