SPRING FAIR INTERNATIONAL

Event Update

SPRING FAIR INTERNATIONAL's 2026 edition will be hosted between 01.02.2026 and 04.02.2026. The NEC Birmingham in the United Kingdom will host the live trade show. 

A Brief Overview of Spring Fair International 

Spring Fair International provides the right conditions for product manufacturers across the home, gift and fashion industry to find success in the UK retail market, which is one of the most lucrative in Europe. Held in Birmingham, UK, the international fair explores new styles, new materials and new consumer trends. It’s the best platform to get your name out there and receive sales leads. 

Have you booked exhibition space for Spring Fair International? Now it’s time to book hotel rooms near the NEC. Let GETA ltd guide you to the top hotel rates in the city and organise your business trip within hours. We’ve been a provider of hotel accommodation for exhibition for more than ten years and our team knows all the great hotels in Nuremberg. Come to us whether you’re on a tight budget or in a large group. We make sure your hotel reservation for Spring Fair International doesn’t cost a lot and has access to public transport. You save money on your stay and time commuting. GETA ltd has a whole portfolio of bonus services to offer you! 

Why Your Visit Is Worth It 

It’s all about business at Spring Fair International. Attendance equals direct orders and sales leads. It’s the go-to place to meet with existing partners and source new buyers. If a company is about to launch a new product and wants to make an impact in the UK retail sector, they make sure to time their product release with Spring Fair International, because it’s the best type of publicity there is. 

Whatever you pay in travel and fees you get back on the very first day. Here’s a breakdown of the most important data points from previous editions: 

• 14 main sectors
• 2500+ exhibitors
• 56,000+ visitors 

Industry Relevance 

Spring Fair International is a highly anticipated annual trade fair that takes place at the NEC in Birmingham, UK. Since its inception in 1976, it has grown into the largest retail event in the country, attracting professionals from various sectors within the retail industry, including wholesalers, retailers and buyers from retail chains and department stores. The fair also draws in a significant number of individuals who are keen on exploring modern home accessories and innovative products. 

One of the main draws of Spring Fair International is the opportunity for manufacturers to showcase their latest products, making the event particularly attractive to visitors looking to stay ahead of the curve in the retail market. With 14 product sectors on display, the fair serves as a comprehensive one-stop-shop for sourcing the latest and most innovative UK retail products. Here are all product sectors: 

• Everyday
• Home, Living & Décor
• The Summerhouse
• Housewares
• Beauty & Wellbeing
• Gift
• Christmas, Floral and Seasonal Decoration
• Kids, Toys & Play
• Greetings & Stationery
• Party & Celebrations
• Footwear
• Fashion Accessories
• Jewellery & Watch
• Womenswear 

For exhibitors, Spring Fair provides a platform to enhance brand awareness and connect with new and existing contacts from all corners of the retail industry. Retailers of all types meet at this event, making it one of the freshest and most relevant trade fairs in England. It’s the absolute best stage to debut new products and receive valuable feedback. At the same time, you’re able to get a 360-degree overview of the retail market at the start of the year. 

Beyond the extensive showcase, Spring Fair International is also a hub for knowledge and inspiration. Leading industry experts and rising stars take the stage, offering exclusive trend forecasts, insights and engaging Q&A sessions at the Inspiring Retail and MODA stages. This ensures that attendees leave the event armed with valuable insights and ideas to further their business strategies. 

For exhibitors looking to boost their brand's visibility beyond the fair, Spring Fair offers exciting digital opportunities, such as inclusion in show guides and the online exhibitor list, where they can create their own profiles featuring product imagery, videos and contact details. By participating in Spring Fair International, exhibitors can position their products at the forefront of UK retail and gain access to a broad and engaged audience, setting the stage for business growth and success in the competitive retail market. 

Who Are You Going to Meet? 

The fair's strategic location at the centre of UK retail makes it an outstanding European and international B2B meeting platform. Exhibitors benefit from brand exposure opportunities as they showcase their products to thousands of purchase-ready buyers from the UK and overseas. The event welcomes buyers from various retail outlets, including online retailers, department stores, independents, and multiples, creating ample opportunities for exhibitors to form lasting connections and secure partnerships with prominent retailers. 

Here just a sample of the companies you’ll be able to reach with a stand at Spring Fair - Harrods, Fenwick, Borough Kitchen, Asos, Firebox, Wayfair, Argos, Joy, Laura Ashley, Oliver Bonas, Scribbler, Dobbies Garden Centres, CenterParcs, Merlin, National Trust, National History Museum and Scotsdales. 

In terms of exhibitors, you’ll share space with Castelbel, Denby, Jardinopia, Hi-Di-Hi, Amtech, Hot Tomato, Pioneer Europe, Vita Copenhagen, Wrendale Designs, Nkuku and Boardmans. 

Additional Value of Attending 

The Sustainability Trail at the trade fair is an initiative that sheds light on the brands and suppliers that have dedicated themselves to creating a more sustainable and ethical future. Recognising the need for responsible practices across the entire supply chain, the Sustainability Trail aims to celebrate and showcase those businesses that are actively making a positive impact. 

The trail begins within the Exhibitor Zone, where participating exhibitors have the opportunity to share their sustainable actions and practices. Categories such as Environment, Ethical, Material, and Packaging allow exhibitors to highlight specific areas where they are making an effort. Once exhibitors have provided their sustainable actions, this valuable information becomes an integral part of their exhibitor profile. Beyond the physical edition, visitors can access this information in the form of a dedicated digital trail, making it easily accessible for buyers and visitors to explore and learn about sustainable brands and suppliers. 

By consolidating all this information in one place, the Sustainability Trail facilitates a seamless experience for buyers seeking sustainable and ethical solutions.