A Brief Overview of Anuga
Cologne will once more play host to the spectacular international trade show for beverages and food, Anuga where exhibitors from all over the world are going to present exceptional flavors, position themselves in new markets and reveal innovations in the food industry. Every food group is represented and organizers create the ideal conditions to facilitate business networking across a number of sectors.
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Why Your Visit Is Worth It
It’s not an exaggeration to say that Anuga is the full embodiment of the world of gastronomy, delicacies and drinks. It has had nearly a century to grow into its current size and scope:
- 266,800 square metres of exhibition space were devoted to last edition;
- 7400+ exhibitors had a booth;
- 165,000+ visitors walked the exhibition halls;
- 122,000+ of these visitors came from different nationalities outside Germany
Anuga ran first in 1924, which is saying something significant about the show’s potency and importance. No event lasts this long without doing something right. Each new edition is held once every two years at the Koelnmesse and its format hasn’t changed. The space is divided between several themed sectors to make navigation easier – Fine Food, Frozen Food, Meat, Chilled & Fresh Food, Dairy, Bread, Bakery, Hot Beverages, Drinks, Organic, Food Service and RetailTec. This only makes it easier for manufacturers to meet with buyers and increase the number of cross-border transactions. To aid the business aspects, organizers have peppered in informative events across the program to explore new avenues. One prime example is the upcoming NEWTRITION X. that tackles the concept of personalized nutrition.
Who Are You Going to Meet?
The incredible numbers might make you think Anuga admits the general public, but you’d be mistaken as the trade show is only open to trade visitors. A breakdown in terms of profession also reveals the following major groups – retailers and wholesalers, beverage retailers and wholesalers, trading cooperatives, drugstores, health food stores, trade representatives, skilled food trades, food importers and exporters, the food industry and suppliers to the food industry. Not to mention all the representatives from the hospitality and catering industries that have tight connections here. A few names that were present – Coop, Costco, dm, Edeka, Globus, Target, Tesco, Jumbo, Kroger and Sainsbury.
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