Beauty Eurasia

Turkey , Istanbul

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The Latest News on COVID-19

The beauty industry in Turkey and its surrounding region is showing strong signs of returning to normal as Beauty Eurasia 2022 fast approaches. The major trade fair based in Istanbul, Turkey will run between June 15th and June 17th and build on top of the success of its 2021 edition, which was the first physical event to be held after the start of the pandemic. The IFM Istanbul Expo Center has strict COVID-19 health and safety protocols in place to protect the wellbeing of all attendees. Masks will be mandatory as well as social distancing and disinfecting your hands. The centre will provide comprehensive sanitation and disinfection.

A Brief Overview of Beauty Eurasia

Beauty Eurasia showcases the latest products across the whole value chain of the beauty industry and is the only B2B platform for Eurasia that matters. Want to make your mark and reach brand new clients here? You get yourself a booth at Beauty Eurasia! You benefit from access to buyers, a solid informative program and the best hair shows in the region! 

Find the right accommodation for exhibitions in Istanbul, Turkey with GETA ltd. We have over a decade of experience and know our way around the city. Book hotels for Beauty Eurasia at just the right price and make the best savings you can for your business trip. We make it a priority to get you the best rooms in the city near the IFM Istanbul Expo Center. That’s only one of our services available to you at fantastic rates.

Why Your Visit Is Worth It

Beauty Eurasia makes a lot of sense for beauty brands, which want to break into the Eurasian market. The trade fair has one of the most active audiences and the numbers we show below are from the first edition since the pandemic. The potential to close a lot of deals and enter new markets is very real and very high. 

• 182 international exhibitors from a total of 12 countries;

• 11,600+ international trade visitors from 88 countries

• 2500+ meetings at the hosted buyer program

• 94% exhibitor satisfaction rate

Industry Relevance 

The international trade fair is brought to you by Hyve Group with the generous support of Turkey’s Ministry of Commerce, which helps with the VIP Hosted Buyer program. Beauty Eurasia is an annual trade fair for cosmetics & beauty products held at the IFM Istanbul Expo Center in Istanbul in June. Editions are focused on conducting business-to-business meetings and helping supply meet demand in a focused, structured way. The products at display cover raw materials, packaging & machinery, baby cosmetics, hair care products, colour cosmetics, professional beauty & hair salon products, and cleaning & hygiene products, though the actual portfolio extends to a lot more. Trade visitors can also watch exhibitor presentations, follow top trends and serious topics at the panels and sessions, and enjoy the exciting hair shows. 

Who Are You Going to Meet? 

The audience consists of high-ranking professionals, who have a lot of purchasing power. They represent beauty salons, hotels & spas, department stores, retail shops, distributors, duty free, importers and exporters, hair salons, online beauty cosmetic shops, herbalists, private labels, trade associations and supermarkets. In a geographic sense, they travel from Iran, Iraq, Palestine, Libya, Bulgaria, Lebanon, Albania, Germany and Syria. They come to enjoy the latest and best products from Eastern Europe, the Middle East, India and South Korea. Brand names include Naturpro, Alfa Medica, Aquila Organics, Novon Professional and HUNCA among others. 


Past editions

Beauty Eurasia 2022

15.06.2022 - 17.06.2022

Beauty Eurasia


international exhibitors from a total of 12 countries


international trade visitors from 88 countries


meetings at the hosted buyer program

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