Upcoming Trade Shows São Paulo, Brazil for Medical & Pharma

São Paulo is rapidly becoming a hub for innovation in the medical and pharmaceutical industries. A wave of health tech startups is transforming traditional healthcare delivery, training, and management, using cutting-edge technologies such as virtual reality (VR), artificial intelligence (AI), and advanced data analytics. One of the companies worth mentioning is medRoom, which specializes in health training through virtual reality. MedRoom's VR simulations recreate clinical environments like operating rooms, which allows healthcare professionals to practice complex procedures, such as intubation or surgeries, in a realistic and risk-free setting. medRoom ensures that professionals can hone their skills and become more proficient. Another innovative player in the market is EGO, a platform designed to monitor patients' emotions in real time. EGO captures and analyzes micro-expressions and subtle emotional responses, providing healthcare providers with invaluable insights into their patients' well-being. While not a diagnostic tool, EGO serves as a bridge between patients and healthcare professionals, facilitating quicker and more informed communication. Its applications extend beyond patient care to include preventing absenteeism in workplaces, mitigating burnout, and supporting mental health in various settings. Blue AI is making significant strides in the healthcare industry with its AI-driven platform that helps employers and healthcare providers in Latin America detect fraud, misuse, and preventable hospitalizations within health plans. The platform's no-code interface allows users to easily upload claims data and apply pre-trained machine learning models to identify employees who might require care to prevent future hospitalizations. This proactive approach is six times more precise than traditional methods, offering a more efficient way to manage healthcare costs and improve patient outcomes. In the realm of health insurance, Sami is redefining the value chain by leveraging digital tools to enhance the quality and reduce the costs of health plans. Sami's model revolves around care coordination, providing members with access to personal doctors, telemedicine services, and analytics-driven decision-making.