EuroShop

Event Update

EuroShop 2026 will be held at Messe Düsseldorf as an in-person event. It will take place between 22.02.2026 and 26.02.2026.

A Brief Overview of EuroShop 

EuroShop gives visitors an in-depth professional insight into the world of retail and shopfitting with presentations on the best practices, the hottest trends and the breakthroughs and innovations that will shape the industry’s future. The retail trade fair takes place in Düsseldorf, Germany and acts as the premier launch pad for trends in retail technology. You have a perfect opportunity to build a solid professional network and return home with a boost in direct sales. 

GETA ltd offers hotel accommodation options for trade fairs that satisfy your every single need. Book a hotel in Düsseldorf that connects you to public transport and doesn’t strain your finances. All is possible with GETA! We believe business travel should be affordable to every company, no matter what its size. That is why we tailor your reservation for EuroShop exclusively to your taste and budget. Everything to make your visit to this global expo a victory! 

Why Is Your Visit Worth It?

Money talks and this trade show creates the perfect conditions to increase sales numbers in just a few days. During its long run, EuroShop has generated business on a massive scale with a global reach. Exhibitors gain access to new markets and high quality contacts, which makes attendance a must. The costs are a small price to pay. 

After all, you have the perfect opportunity to stay in step with developments in the industry, scope competition and break into new markets. Here is what you can expect from EuroShop in numbers: 

• 2292 international exhibitors from 56 countries;
• 92,000+ international trade visitors from 142 countries;
• 127,000+ square metres of exhibition space;
• 730 accredited journalists from 39 countries. 

Industry Relevance 

EuroShop has a long history. Dating back to 1966, the expo witnessed the rise of consumerism with the introduction of supermarkets, department stores and then malls. Messe Düsseldorf serves as the home for the exhibition and editions are spaced every three years, which is a hidden strength. By the time the next edition rolls out, the industry and technology will have changed in tangible ways. Exhibitors have a much better chance to penetrate new markets effortlessly. 

The trade show is organised around eight main product ranges (called Dimensions), which together represent the full value chain. These are Shop Fitting & Store Design, Retail Technology & ​EuroCIS, Lighting, POP Marketing, Visual Merchandising, Food Service Equipment, Refrigeration & Energy Management and Expo & Event Marketing. It’s all new technology presented in a smart hall plan in order to increase your exposure to targeted sales leads. 

Who Are You Going to Meet? 

EuroShop has a tight hold over Europe as most visitors come from European countries such as Italy, the Netherlands, Belgium, Germany, France, United Kingdom, Switzerland, Russia, Spain, and Poland. Asia and America make only small dates in the makeup. A total of 69% of visitors are foreign nationals, which makes EuroShop a truly international trade show of the highest order. It is no surprise to hear organisers call it the Number 1 retail show in the world. 

As far as sectors go, you will showcase your new products to visitors from all relevant and related industry sectors. These would be food retail, fashion retail, wholesale, non-food retail, architecture and design agencies, stand construction, consulting, shop-building industry, consumer goods and so many more. The reasons why professionals from all these sectors visit are manifold. In addition to scouting out new trends, visitors come to place orders, meet with existing suppliers and identify new business partners. All forms of management are represented from lower ranks to the very top of the corporate food chain! 

So. Who are the other companies that will exhibit side by side with you? The list is already long and features names like Ergonomic Solutions, Gatekeeper Systems, HARTING Systems, Panasonic Business and Pillen Checkout Systems! 

The Additional Value of Attendance 

ЕuroShop knows how to create value for exhibitors and visitors alike. Each Dimension has its own stage where additional presentations and lectures will take place. This content will be available to virtual visitors as well. So you’ll be informed on what your competitors are doing and the state of the market as a whole without having to leave your Dimension. 

Organisers have also created special areas that highlight specific products. There’s the Designers’ Village, Italian Lighting Lounge and Food Innovation. You’ll get to see fully curated assortments of products and technologies, which increase your chances to generate qualified sales leads. There is also sufficient space for disruptors and young companies. The Start-up Hub is a dedicated space for newcomers to present their ideas and groundbreaking products to interested investors.