Fitur

The Latest News on COVID 

The coronavirus pandemic can’t stop Fitur from coming back. In fact, the travel trade fair was the very first large-scale live event to be held at IFEMA Feria de Madrid for 2021. Exhibitors felt the need for a physical space to network and conduct business. Especially if the travel industry wants to heal after COVID-19. IFEMA Institucion Ferial de Madrid is already hard at work in bringing an even bigger edition next year. Fitur 2022 will run between January 19th – January 23rd as a hybrid event. Alongside the in-person part of the fair, there are going to be a lot of digital offers to guarantee the safety and wellbeing of all in attendance. 

A Brief Overview of Fitur 

If you’re involved in the tourism and travel sector, then Fitur is the must-see event in your calendar. The international trade fair sees travel agencies, associations and the leading tastemakers come together to network, conduct business and shape the future of the industry. The lasting popularity of the event promises easy access to faraway markets. Meet with your current partners and find new matches in a dynamic environment. 

Rely on GETA ltd for affordable hotel services for Fitur. We’re veterans when it comes to booking hotel accommodation for trade fairs and know our way around Madrid. What we need from you is a price range and how many people are travelling with you. Within a business day, you receive a list with the top deals. GETA ltd provides accommodation for every budget size. We have low-cost hotels and hostels as well as high-end apartments and suites.

Why Your Visit Is Worth It 

Fitur has always been a big earner. The expenses for a fair stand are a small investment compared to the targeted sales leads and signed contracts. Before the pandemic, Fitur saw more than 200,000 visitors coming from all over the world. The first edition after the pandemic has also shown a lot of promise: 

• 5000+ international companies from 5 continents 
• 37 official delegations 
• 42,000+ international trade visitors
• 20,000+ private visitors
• 44,000 sq. m exhibition space 

Industry Relevance 

Madrid, Spain is home to Fitur, which is the brainchild of IFEMA Institucion Ferial de Madrid. The international trade fair arrives every single year at IFEMA Feria de Madrid for a total of five days and delivers all the freshest trends and hot travel destinations. It’s been operational for forty years with 1981 being its debut. Fitur embodies the full spectrum of travel. Visitors will discover a wealth of offers, packages and destinations across the world. LGBTQ+ tourism, festival tourism, health tourism, television and movie tourism are the most popular sectors and have their own areas. There’s also a lot of new technology on display over at Fitur NEXT. Along with discussions and presentations, Fitur gives attendees opportunities to network, sell and learn! 

Who Are You Going to Meet? 

Fitur enjoys strong backing from the Spanish government. Aside from institutions, even the Royal Family visits and supports the event. Another interesting fact is that Fitur partners with a different country every year, which ensures that there’s a different focus and variations in products, visitors and exhibitors. For the upcoming edition, this partner is going to be the Dominican Republic. As far as the audience goes, a little over 45% of all visitors come from Europe. The next biggest groups come from the Americas and Asia, then followed by Africa and Oceania. It’s important to say that visitors come with the goal to make purchases. Brands and organizations that showcase at Fitur include CHILE National Tourism Board, Compostela Capers, Neo Travel and Unomovil.