A Brief Overview of HYPER Japan
HYPER Japan is a cultural festival and a marketplace all wrapped into one spectacular show that goes on for three days in London, UK. It’s been so popular that it’s currently staged twice a year and connects fans of all things Japanese with relevant retailers and manufacturers. However, it’s also a bridge between the West and Japanese culture through the emphasis on rituals and traditional arts.
Have you booked exhibition space at HYPER Japan? Now is the perfect moment to book a hotel since thousands are making their way to London each year. GETA ltd handles everything related to your hotel reservation during HYPER Japan from booking to arranging airport transfers and providing rent-a-cars. Our team delivers exceptional service at every price point. Whether you’re looking for cost-effective accommodation or a luxury suite, you’ll find the best hotel rates here. We have experience working with large groups – twenty people and over. Land the best deals on hotels close to Olympia London and enjoy great access to public transport. You’re minutes away from metro and bus stations!
Why Your Visit Is Worth It
No matter which product category you service as long as it has to do with Japan, HYPER Japan is the perfect platform for you to pursue as it will connect you directly with your target audience. Not only is it the best way to form strong connections with end consumers, you’re also building better brand recognition and visibility. It also helps that:
- 50,000 international visitors make it to the autumn edition;
- 80,000 international visitors make it to the summer edition;
The mainstream enthusiasm towards Japanese culture has been considerably growing ever since the turn of the millennium and is now at its peak. HYPER Japan meets the needs of the Western audience and has still to grow. The trade show was first held in 2010 and had no set schedule at first, but then it grew to an annual event and now a biennial event. Organisers also went through a number of other venues in London until they settled on Olympia London.
The product category is incredibly diverse and encompasses goods, fashion, games, traditional art, kawaii products, foods and snacks, next generation of technology, handmade items, antiques, cute accessories and souvenirs. However, the show’s biggest strength is its programming, which has traditional tea ceremonies, a summer festival, the HYPER Live! Stage and workshops on traditional arts.
Who Are You Going to Meet?
HYPER Japan is all about inclusivity and has an open door policy. This is why you will see a great variety in the guests from families with children, who want to experience something new, to some of the most passionate fans of Japanese pop culture. There’s a great deal of different exhibitors at the show - HADO -AR x Sports, Doki Japanese Tableware, TK TRADING, London Go Centre, Kawaii City Games, lowiro, London Shogi Club, The Garden of Words Stage Production and TSUJIRI MATCHA DESSERT.
We also can’t skip the roster of performers that include Yuzu Natsumi, Hello Kitty, Pikachu, Merryweather and Kashiwa Dojo.
Additional Value of Attending
At HYPER Japan, the fusion of tradition and innovation is reflected not only in the captivating cultural showcases but also in the vibrant and diverse food and drinks that are on offer. You’ll be instantly transported to Japan through authentic tastes and flavours. Whether you're a huge fan of sake looking to explore the finest brews or an aspiring home chef eager to create authentic Japanese dishes, HYPER Japan offers a gastronomic journey that will leave you craving more.
One of the must-visit experiences is the Sake Experience, which has become a beloved tradition at HYPER Japan. Here, participants have the opportunity to meet sake brewers while savouring their flagship products. This immersive experience allows guests to taste and compare different sake varieties and even vote for their favourite. With sake breweries joining from all corners of Japan, the selection is vast and impressive.
You find a range of premium sake varieties, including junmai daiginjo, sparkling, nigori (cloudy), nama (unpasteurized), and trendy yuzu and matcha liqueurs. Notable breweries such as Dassai, Asahi Shuzo, Kayashima Brewery, Urakasumi Sake Brewery, Shirakabegura, and Gekkeikan Sake Company are among the esteemed participants.
In addition to the Sake Experience, HYPER Japan introduces visitors to the delights of Soldeli, an online shopping mall and marketplace specialising in Japanese cuisine that’s in high regard and whose products are highly sought after. Soldeli has a unique concept of making everyone a chef at home, providing ready-to-cut fresh fish in sashimi grade, premium yet affordable seafood, sushi kits, and oriental groceries.
For fans of Japanese sushi and sashimi, Soldeli is a treat that should not be passed for anything. As a retail brand for True World Foods, a leading Japanese fish wholesaler in the UK for over 30 years, Soldeli guarantees high-quality products sourced from experts in the field. Their booth at HYPER Japan offers a fantastic opportunity to experience Japanese dining without overspending. Visitors relish the freshness of their fish and savour genuine wagyu beef, all while receiving friendly assistance from the staff who are ready to answer any questions.
But that’s only the tip of the iceberg. Fans of Japanese fashion can feast their eyes on the colourful and diverse HYPER Japan Fashion Show, which is a staple of each edition. Those, who live by Japanese style trends, can sign up and be part of the show. The fashion show is a pure celebration of the iconic fashion styles that have originated in Japan.
Additionally, the festival invites visitors to participate in traditional Japanese crafts by signing up for the many available workshops. Here is only a small example of what visitors can do and the programme is always expanding:
- Sado: Japanese Tea Ceremony Workshop with Yuko Boff
- Japanese Mask Making workshop with Aya Burbanks
- Manga workshop with Elena Vitagliano
- Japanese cocktail making workshop with Ryu Okada supported by Takara Shuzo
- Demystifying the kimono, by Blossom and Fold
- Japanese Tea Tasting workshop with KATSUTE100
- Japanese Tsumami-zaiku workshop with Kyoko
- Japanese Colourful Kaleidoscope Dyeing – Itajime Shibori – Workshop with Rhyannan Hall
- Shodo : Koshu Japanese Art Calligraphy Workshop with Miyamoto Mikiko
- Origami workshop with Alice Stern