ICE Totally Gaming

UK , London
1 year
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Covid-19 Event Update

The organising committee has announced the new hosting dates for the next face-to-face expo. ICE Totally Gaming will take place between February 7th, 2023, and February 9th, 2023. The gaming fair will be housed at the ExCel London in London, UK. Currently, the nation does not have Covid-19 safety measures or travel restrictions in place due to the epidemiological situation. However, attendees are highly encouraged to wear face masks in indoor areas like the exhibition halls.

A Brief Overview of ICE Totally Gaming

ICE Totally Gaming sees how technology pushes the fields of entertainment and games with the leading designers, experts, and companies presenting their product debuts, new breakthroughs and talks on the hottest new trends in gaming. The international expo comes to London at the start of the year and promises exciting business opportunities alongside the most interesting gaming innovations across the entire product spectrum.

GETA ltd makes finding the right online bookings into child’s play. It takes us a day to form a list with bespoke offers that fit your budget and position you where you need to be. Book a hotel for ICE Totally Gaming in London that makes business travel effortless and affordable. We get you a room close to public transport connections to make your commuting experience easier. This is the premier service for bespoke bookings for international trade shows.

Why Your Visit Is Worth It

You have a tight selection as far as the exhibitors at ICE Totally Gaming go and you don’t have that much of a competition, while the exhibition space is wide and you’ve a dedicated crowd in the thousands that attends. It’s the perfect atmosphere to gain attention for your products. Just take a look at the numbers from last year’s edition:

  • 580+ international exhibitors;
  • 750+ operators;
  • 33,000+ international visitors;
  • 150 countries represented;
  • 43,000+ square metres of exhibition space.

Industry Relevance

ICE Totally Gaming holds the distinction as one of the most important cross-border platform for B2B negotiations and investment. It’s the place where exhibitors step into the spotlight with a selection of cutting-edge technologies across the entire spectrum. This annual event is split into several themes exhibition areas – betting, bingo, casino, lottery, mobile, online, social and street. This hasn’t always been the case as ICE stands for International Casino Exhibition, but the gaming industry has changed drastically since those early days. The success of the original London event has created successful transplant events in Africa and North America. What contributes to this expo’s enduring legacy is the generous programming that not only features free-to-attend seminars but also runs the paid-for ICE VOX series of inter-connected conferences.

Who Are You Going to Meet?

ICE Totally Gaming is all about power in the gaming industry and is the meeting point for the decision makers in all the fields we have mentioned before. Not only is this the place for high-management representatives to meet to negotiate deals, but also specialists and experts in large part due to the seven ICE VOX conferences that tackle Cybercrime and Security; eSports; World Regulatory Briefing, the International Casino Conference; Modernising Lotteries; and since 2019 Advertising and Marketing, and Artificial Intelligence. Companies that exhibit at ICE Totally Gaming include Casino Life, BOSS. Gaming Solutions, SBK Tech, Hestego, Netrefer and more.

Past editions

ICE Totally Gaming 2022

12.04.2022 - 14.04.2022

ICE Totally Gaming


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How to get to ICE Totally Gaming

On Foot

On Foot

from London City Airport is 20 min walk

from the Central Station on 37 Wharfdale Rd - N/A


By Car

from London City Airport is only 7 min car ride

from the Central Station on 37 Wharfdale Rd is 41 min drive to the venue


By Public Transport

from London City Airport (Stop J) tale bus 473 for 2 stops to Prince Regent Bus Station (Stop T) = 9 min total

from the King's Cross St. Pancras Underground Station take the yellow line in direction Edgware Road to Tower Hill station. From there walk to Tower Gateway station and take the green line in direction Beckton for 10 stops to Prince Regent station. In 3 min walk you will arrive at Olympia London. (total = 51 min)

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