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A Brief Overview of imm Cologne
imm Cologne is the international interiors exhibition, which dictates the trends in everything from furniture to interior design ideas. This furniture event is held at Cologne, Germany, and lasts for a whole week with festivities. Attendance is estimated to break records, which means you need to get your imm Cologne sorted out as soon as possible. You don’t want to miss this incredible procurement program!
Your business trip is going to go smoothly thanks to GETA ltd in charge of your bookings for international trade shows. Tell us a budget and we’ll deliver the best hotel deals in Cologne. We provide you with a room located a few minutes away from Messe Köln, which saves you time and effort commuting. Whatever vision you have for your accommodation for business travel, we make it a reality – and we do it all in a manner of hours!
Why Your Visit Is Worth It
If you want to be known as a trend-setting brand, then imm Cologne is one of the best channels to secure your international market share for Europe. The exhibition sets you up to succeed into attracting cross-border purchases from large buyers. Not to mention the direct feedback you get from end customers:
- 1200+ international exhibitors took the stage;
- 125,000+ trade visitors and members of the general public from 138 countries;
imm Cologne is in a position of influence, because it’s had over half a decade to establish a presence in the world of industrial events. The first edition of the exhibition took place in 1949. Editions are scheduled every single year and over the years, imm Cologne has grown to the point the city of Cologne stages other related events around it to maximize on the interest from the industry and the public – Cologne Design Week and Interior Design Week. As far as the product range goes, visitors have access to the entire value chain – home furniture, interior, mattresses, carpets, chairs, reproduction furniture, bedroom furniture, dining room, fabrics, self-assembly furniture, solid wood furniture, upholstered furniture and more. The first five days are open to trade visitors, while the weekend opens doors to end customers.
Who Are You Going to Meet?
imm Cologne sees a very interesting breakdown in visitors based on nationality depending on whether they’re industry professionals or just private shoppers. Roughly 50% of trade visitors are of foreign origin with the majority coming from Europe, while this ratio is much smaller for the visitors from the general public. Organizers have registered particular increases in numbers from countries like Spain, Belgium, France and countries in Eastern Europe. Outside of Europe, there’s growth in interest from China and Japan especially. In terms of industry background, exhibitors meet face to face with specialist retailers and notable representation from the furnishings trade and interior design business. We’re talking about brands like Alinéa, John Lewis, El Corte Inglés, Lars Larsen, Nitori, Amazon and Wayfair to name a few.
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