opti

Germany, Munich
Frequency
1 year
Venue
Upcoming Dates

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A Brief Overview of opti

Opti is where every well-known name in the optics and eyewear industry go to debut new products, discuss best practices and shape trends in frames design. The international trade fair functions as a procurement platform. There’s also an added bonus. Each edition of opti travels to a different city in Germany. Every time you exhibit, you meet a fresh audience and create new opportunities to sell your products. 

Benefit from hotel services for opti at affordable rates with GETA ltd. We’re experienced and can handle any budget. Discover the top hotel rates in Munich, Germany and have your pick before anyone else. You can rely on a quick, flexible service. Our priority is your comfort. That’s why GETA ltd searches for hotel rooms close to Messe München. In the end, you get to enjoy not just savings but a shorter commute to the exhibition centre. 

Why Your Visit Is Worth It 

Previous exhibitors have said that if you have a decent product, you’ll be able to sell it without a problem at opti. And that’s true. The international trade fair is focused on generating sales leads and improving revenue overall. Part of the reason why is in the numbers. Learn why it’s a good thing to exhibit at opti: 

27,000+ international trade visitors made the trip

600+ international exhibitors showcased their wares

57,000 square meters of exhibition space was made available

Industry Relevance 

Held for the first time in 1998, opti is an annual event that runs in the month of January. Because of this, it’s usually the first place where new products are announced and professionals come face to face with trends as they form. The halls host the entire value chain of products - frames, lenses, contact lenses, refraction and diagnostics, IT, machines, workshop equipment, shop fitting and decoration, trade products and accessories. There’s quite a lot of programming that takes place at opti and each year has its unique presentations and talks. However, you can be certain of a few main support events. We’re talking about popular events and areas like the Blogger Spectacle, opti BOXES and opti SHOWCASE. 

Who Are You Going to Meet? 

ANDY WOLF, BLACKFIN, Cazal Eyewear, DITA, ESCHENBACH, HEIKAUS, Marcolin, evil eye, KERING eyewear, MENRAD and OCULUS are only some of the high profile brands that you can discover and source. The mix of exhibitors between frames to laser technology, optical measuring instruments and binoculars creates a unique atmosphere. Between boutique shops and retailers, you also have opticians and other medical facilities interested in opti. Visitors often have some purchasing power and represent markets such as Germany, Italy, France, Switzerland, the UK, the USA, Spain, Korea and China. 

COVID Report 

Exhibitors and stakeholders in the optics and eyewear sectors can rejoice, because opti 2022 will take place in its usual January spot. This time the international trade fair is travelling to Munich according to GHM Gesellschaft für Handwerksmessen mbH. Organisers are confident the trade fair will be a huge success as a live edition despite the coronavirus pandemic, which caused the 2021 edition’s cancelation. The events industry is slowly making a return and there’s already a lot of interest. The official dates are set for January 14th - January 16th at Messe München. COVID-19 preventive measures will be put in action at the exhibition grounds and complete compliance is expected by all in attendance. 

Past editions

opti 2021

08.01.2021 - 10.01.2021

opti

Cancelled because of COVID-19

600

Total Exhibitors

27,511

Total Visitors

631

Total Exhibitors

28,294

Total Visitors

667

Total Exhibitors

28,444

Total Visitors

How to get to opti

On Foot

On Foot

45 min Bike ride from HBF

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By Car

From Munich HBF ~30 min

From Munich International Aiport - 30 min

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By Public Transport

From Munich HBF with U2 (13 stops) for 23 min to Station Messestadt West

From Munich International Aiport - S8 to Munich Daglfing Station /1 min transfer to Daglfing Bahnhof Ost/ and then with bus 183 to Messestadt West ~ 55 min

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