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A Brief Overview of SILMO Paris
SILMO Paris dives deep into the aesthetic trends for the eyewear sector, all the while presenting cutting edge innovations and technology in the optics industry. The biggest brands, designers and experts come to Paris, France to create a detailed snapshot of the industry with the entire value chain fully represented under one roof from optical products to ophthalmic lenses. Meet with the elite in a friendly, professional atmosphere at this top earning international trade fair.
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Why Your Visit Is Worth It
With Paris functioning as the capitol of fashion and style, it’s no surprise that SILMO Paris has such a strong influence on international markets for eyewear. The trade fair makes it easy to get a solid boost in brand recognition as exhibitors gain access to a select audience with high purchasing power:
- 960+ international exhibitors showcased at the event;
- 33,000+ international trade visitors made the trip;
- 80,000 square metres of exhibition space used.
Industry Relevance
SILMO Paris has humble beginnings. The annual trade fair came onto the scene in 1967 and at that time kicked off a highly successful legacy with only 58 exhibitors. A lot has been changed in the intervening decades and each new edition has slowly but surely taken over the Paris-Nord Villepinte Parc d'Expositions. SILMO Paris promises an intense program. Areas will focus on frames and raw materials, lenses and optical equipment. The Absolutely Fabulous Laboratory is a hub for the newest technological achievements and optometrists and optometrists are all intrigued by what’s been planned for the ever-popular SILMO ACADEMY! Interest in the new has always been driving organisers to improve on the fair and one of the biggest highlights is the Futurology area.
Who Are You Going to Meet?
We want to cement SILMO Paris as the definitive platform for procurement by mentioning some of the brands that find themselves at the event regularly. We’re talking about names like Garmin, McLaren, Materialize, Everysight, 5th Dimension, LightVision, Microoled, Atol, Cinemizer. If they are on board, then you know this trade fair is not to be missed. Although quintessentially a French event, SILMO Paris has managed to keep a high level of internationality with roughly 77% of all trade visitors coming from outside France and a large percentage also in senior positions and with decision making capabilities.