Sirha

Industry players will be able to cook what’s new, eat what’s best, and inspire what’s next at the 2021 edition of Sirha, which is scheduled for 23 September to 27 September at the Eurexpo Lyon in Lyon, France. Organisers have stressed that COVID-19 prevention measures area given at the event.  

A Brief Overview of Sirha

Sirha is an international trade fair for the hospitality, food catering and beverages industry with a focus on the future of the industry. It’s here that trends are set and travel all over the world from restaurant to restaurant. Professional chefs and senior decision makers travel to Lyon, France in the upper thousands and that’s one of the chief reasons to add this exceptional event to your list. Nowhere else do you have this access to the industry!

GETA ltd is the leading booking service provider for professionals on the road and guarantees you get a hotel room that saves you money on your travel expenses. Book a hotel for Sirha that’s close to EUREXPO Lyon and doesn’t cost you a small fortune. We have decades under our belt planning business trips and we have worked with businesses of all sizes, which makes our service fully customizable for every possible occasion.

Why Your Visit Is Worth It

Sirha allows you to reach the height of your specific field with ease. It’s a high-profile trade fair in one of the capitols of fine dining in the world. Not only do you build a reputation, but also foster valuable relationships. We also have to mention the scale of the event:

• 3700+ international exhibitors showcased at the event;
• 225,000+ international trade made the trip;
• 140,000 square metres of exhibition space used;
• 41 international pavilions;
• 24 contests and animations;
• 17 tons of food donated to the Food Bank.

Industry Relevance

Sirha specializes in technical innovation, culinary creativity and high standards at an intersection between foodservice, catering and hospitality. The biennial trade fair has been held consistently since 1990 at EUREXPO Lyon and currently has strong positions as an epicenter for business and branding. Exhibitors cover the entire product spectrum with booths dedicated to crystal, glassware, delicatessen, sophisticated dishes, fine china, coffee machines, restaurant equipment, crockery, tablecloths, washing machines, refrigerators and so much more. But there’s far more than just the product displays. Ready yourself for over 17 contests and 1500 demonstrations. That’s only the tip of the iceberg! World Cuisine Summit is the definitive programming highlight as it’s here that you receive firsthand information on how the industry is changing globally.

Who Are You Going to Meet?

Although Sirha is an incredibly large trade fair, it more or less serves as a key meeting point for the experts and trade visitors in France as only a little over 30,000 visitors have come from outside of France, which is still a large number, even if the ratio is in favor of French nationals. Countries with biggest presence at Sirha are Switzerland, Spain, Italy, Belgium, Japan, Hungary, Germany, the UK, Norway and the USA. The same can also be said about exhibitors, where only 28% of exhibitors were international. Visitors come from all corners of the industry – catering, bakery and pastry, education and training, wholesale and distribution, food trades and even architects.