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A Brief Overview of SPIEL

International Games Event SPIEL, SPIEL for short, brings together the entire community of board game players and creators under one roof in Essen, Germany. The international trade fair presents the latest trends in gaming across all age-group and play-style categories. SPIEL attracts publishers like Board Game Circus, Brain Games Publishing, Game Factory Spiele and Lavka Games which are looking to debut new titles to much funfair.

Essen, Germany is going to bustle with enthusiastic gamers and professionals, so plan where you will stay with care. GETA ltd takes the lead when it comes to your hotel booking online for SPIEL and curates a list with exclusive deals within your price range. Price is important and we work with hotels and guesthouses at every price point. Convenience is also crucial so we select venues that are near the exhibition grounds and promise a quick commute.

Why Your Visit Is Worth It

SPIEL connects you to your core audience like no other international trade fair. The event opens its doors to gamers at all levels as well as retailers and distributors, which makes it an ideal ground for soliciting sales leads and generating buzz for your new titles. The numbers are quite compelling to help you decide to attend:

  • 1200+ international exhibitors;
  • 209,000+ international visitors;
  • 53 nationalities represented;
  • 86,000+ sq. m. of exhibition space;

Industry Relevance

SPIEL owes its longevity to its long-standing track record as an inclusive and fun event with doors open to everyone, and a marketing savviness rooted in strong partnerships with media outlets in Germany and abroad. The international game fair has been in operation since 1983, when it only attracted 5000 visitors and has quickly morphed into a major procurement platform. It’s a trend setter that arrives every October in Essen, Germany. The product portfolio is truly impressive and it captures the wealth of the field. Visitors gain access to interactive games, movement games, adult games, games of skill, toys and t-shirts, action figures and figurines, board games, card games, comic books, action books, original comic artwork, post games and even computer games.

Who Are You Going to Meet?

SPIEL is open to everybody so it’s not surprising to discover the majority of the fair’s audience is end consumers – usually passionate players, professional tournament gamers and families with children. You are there to meet with everyone and gain live feedback on your new launches. SPIEL is also attractive to journalists, game reviewers and retailers who want to improve their stock back home. It’s the perfect balance of professional and general public. Fringe areas and events also draw in comic book creators, illustrators, game designers and educators. One of the most interesting programming items is EDUCATOR’S DAY – a whole day committed to the ways that board games can be used with teaching and education.

Past editions

SPIEL 2021

14.10.2021 - 17.10.2021



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