Taste of London

Event Update

Taste of London 2024 will take pace as a live show between 12.06.2024 and 16.06.2024.

A Brief Overview of Taste of London

Taste of London has become the beating heart of the culinary world and foodie culture in London. This is due to the event being a non-stop celebration of great food and a sensory ride for visitors, who are starving for the excitement of bold flavours and discovery of the next best dining spot or bar in the city. For restaurants and chefs, it’s the perfect opportunity to put their name out there and generate buzz among end consumers as well as the food press.

London is going to fill up to the brim with thousands of visitors travelling from near and far to get a taste of what Taste of London has to offer. Book hotels close to Regent’s Park early and take full advantage of the amazing deals available to you. GETA Ltd is a constant source of good offers and sends you the most affordable rates on hotels, hostels and apartments in the city. We can work with a small budget and know how to deliver savings. Large groups are always welcome. Whatever you need, GETA Ltd is here to meet your needs – airport transfers, rent-a-cars, stand construction.

Why Your Visit Is Worth It

As we’ve mentioned, Taste of London enjoys a high turnout – more than ideal conditions to reach a new audience, boost visibility for your dining establishment or profile as a chef, and generally generate some direct sales. There’s much to be gained from your participation, since there are:

• 2 editions per year;
• 50,000 visitors in June and 28,000 visitors in November;
• 8 sessions of festival programming in June and 6 sessions in November;
• 100,000 readers of the festival’s newsletter

Industry Relevance

Taste of London was first conceived as an annual event, which took place only once a year at Regent’s Park. It subsequently became so popular that organisers created a special winter edition with a festive theme in November, held at East London’s Tobacco Dock. The festival has been going since 2004 and has risen to be the ultimate guide for food culture and dining spots in London. Even Michelin starred restaurants have a stand at the festival. 

Back in 2011, there was a special edition of Taste of London called the Big Feastival that combined food with live musical performances. Visitors are treated to menu samples from a variety of restaurants, cafés and bars, and there are even small markets for produce and artisanal products.

Who Are You Going to Meet?

Taste of London opens its doors to everybody and therein lies its success since it’s meant for the public. Families with children, foodies, amateur chefs, urban farmers, food critics and all sorts of dining establishments all enmesh in a lively atmosphere and are there to have a good time. One of the best features are the live chef demonstrations and this is where the star-studded list begins with names such as Chris Bassett, David Carter and Douglas Santi. What about the biggest draw of all – the restaurants. Visitors will be excited to sample the masterpieces from places such as Barboun, Master Wei, Smoking Goat, Farzi Café, XU, Hoppers and many more.

Additional Value of Attending 

Taste of London is not just a culinary extravaganza. It’s a sensory journey that unites food, drinks and great music. Having a great time is a high priority and live entertainment is a big part of setting the right mood. At the Piano Bar, beloved piano maestros captivate the crowd with their skillful performances. Even though they have a set list, the crowd can always request songs! 

Additionally, Taste of London boasts a diverse lineup of talented performers and DJs throughout the festival, creating an atmosphere that is alive with energy and excitement. Notably, the Fire Pit crew, led by the lively DJ BBQ, ensures an unforgettable experience with their flame-licked antics. The festival becomes a multi-sensory celebration, combining culinary delights with the rhythm and melodies that ignite the soul.

Visitors who adore gin can head to the idyllic Bloom Gin-Utopia, which is fashioned to resemble the English countryside. A live pianist is stationed to create the right mood, while Bloom London Dry Gin offers a selection of classic cocktails with their signature twist. From mojitos and spritzes to the timeless elegance of a Tom Collins, there’s a refreshing drink to quench everyone’s thirst. In this garden space, visitors can slow down, enjoy themselves and experience the vast diversity of gin flavours. 

The Artisan Producer Markets pull curious visitors with their abundant offerings of the finest food and drink from across the United Kingdom. With over 150 artisan providers showcasing their wares, visitors have the opportunity to sample and shop anything that they want. Exquisite wines, artisanal cheeses and delectable charcuterie are all available to purchase and plentiful to boot. The markets also offer teas, delicacies and superfoods. They are true treasure troves that need to be explored and exhibitors can expect constant foot traffic throughout the day. It’s the ideal chance to receive customer feedback, create real connections with your target audience and generate word-of-mouth buzz around your products. 

Taste Cook School offers a unique opportunity for cooking enthusiasts to receive personalised guidance and advice from their favourite chefs. For those yearning for real-time cooking advice and seeking to improve their culinary skills, Taste Cook School is the answer to their culinary dreams. It’s the perfect meeting point between the culinary establishment to make meaningful connections to end consumers and inspire them at the same time. 

The desire to learn from culinary heroes and gain insights into complicated cooking techniques is common among visitors, and Taste Cook School fulfils these dreams by matching aspiring chefs with renowned culinary personalities. Not only do attendees meet their heroes and acquire brand new skills, but they get inside scoop on chefs’ iconic dishes. Each session has limited spaces, guaranteeing participants ample face time with their instructors. Of course, once you’re done with the cooking, you get the chance to sit down together and enjoy what you’ve created!