the MICAM

Italy, Milan

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A Brief Overview of the MICAM

Make your mark in the world of shoes and footwear design with a booth at the MICAM – what is surely the most significant international footwear fair to grace Europe. It’s here that top designers and brands determine the year’s leading trends, facilitate the biggest deals and allow you to share your experience with industry leaders. Milan, Italy is the natural choice to host this event and will certainly help raise your profile.

Why waste time and effort into finding your own hotels in Milan, when GETA ltd can arrange the ideal hotel accommodation for your visit to the MICAM. Our team works with you to ensure a budget-optimised offers come your way for hotels close to the Fiera Milano Rho, which is certainly going to be the main goal for a lot of exhibitors and visitors. Leave all your queries to your very own personal travel assistant, who will cover every single detail!

Why Your Visit Is Worth It

In the fast-paced world of footwear, the MICAM gives exhibitors two solid reasons to attend – a direct spotlight on their collections that amplifies their reach, and excellent business conditions to move product to new regions effortlessly. Look at the average numbers this fair generates:

  • 1400+ international exhibitors from 30+ countries showcased at the event;
  • 45,000+ international trade visitors made the trip;
  • 62,000 square metres of exhibition space used;
  • 2000+ collections showcased.

Industry Relevance

the MICAM has been a household name among fashion professionals since 1969 and has grown not only to take the crown as the largest event in its category for Italy, but the world as well. What visitors can expect is access to the most visionary, fresh-from-the-production-line collections that are presented twice a year. Editions take place during February (covering the fall/winter fashions) and September (covering spring/summer) so that you have ample time to preview your products to interested buyers in advance to putting them in circulation. What helps the show retain its strong relevance is the inclusive product assortment that not only covers shoes for children, women and men, but also leather bags, leather clothing and leather accessories. All this available at Rho Fiera Milano!

Who Are You Going to Meet?

the MICAM is still an Italian affair through and through as roughly 800 exhibitors are Italian in nationality compared to the 600 international companies in its roster. The picture looks decisively different when we look towards trade visitors, where annually foreign nationals outnumber Italian industry insiders. Visitors are usually in high-powered positions with decision-making powers for their companies alongside any other businessmen that operate the processing chain and related industries, who wish to remain up to date with the latest market trends locally in Italy and the entire world. Exhibitors are also diverse in what they do and offer with trop brands involved in luxury, contemporary, active and cosmopolitan styles of footwear.

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