A Brief Overview of the TOY FAIR
There’s no other event for the toy industry with as big a scope of the TOY FAIR in the United Kingdom. The international exhibition takes place in London, UK and each year brings together top buyers from around the country and the world to survey the latest in children’s toys, games and hobbies. It’s an incredible procurement program that not only manages to generate millions in sales, but creates an in-depth snapshot of current trends.
GETA ltd has organized business trips aplenty in London and we have a large database with hotels, guesthouses and residences across all price categories and in all location. We can book you hotel accommodation for the TOY FAIR that’s close to Olympia Exhibition Centre and cut down on costs at the same time. We create a fully tailored business travel booking that works best for you in a matter of hours. It’s super simple to plan your work trip with GETA ltd.
Why Your Visit Is Worth It
One of thing that makes the TOY FAIR stand out compared to other toy fairs is its size. It’s a lot smaller compared with other events, which is also a good thing, because it helps you stand out and not get lost in the shuffle. You fight less to get noticed and can build professional relationships at a more relaxed pace:
- 260 international exhibitors showcased at the event;
- 22,000 square metres of exhibition space used.
the TOY FAIR is an institution in Britain as the exhibition emerged right after World War II in the early 1950s as a platform for the British Toy Manufacturers Association. The first edition was held in 1954 in Brighton and over the decades, the event has moved all over the country before it settled in Olympia Exhibition Centre in London. Editions are held at the start of every year during January so that buyers preview the latest toy designs and models. Product categories are many and varied from wooden toys and party games to applied arts, dolls, plushies and children’s books. the TOY FAIR also has a varied program and thematic zones like the Relaxation Garden, the Toymaster Members Lounge, the TOY FAIR TV Studio and the Demo Zone.
Who Are You Going to Meet?
If you’re hoping to grow your contact list with decision makers at different levels in the retail and distribution circles for toy and games, the TOY FAIR is the right fit for you. Trade visitors come from numerous backgrounds and you can hope to meet with buyers, merchandisers, licensors, play specialists, marketers, inventors, designers, suppliers, distributors, importers, agents, educational specialists and more. That’s a good variety to meet in person and push for stronger brand awareness and penetration into new markets. Companies that frequent the event are Jumbo, TOMY, Gibsons, Coiledspring Games, 8th Wonder, Le Toy Van, Tobar.
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What You Need