VIV Europe

Netherlands, Utrecht

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A Brief Overview of VIV Europe

VIV Europe embodies the feed-to-meat principle and as such presents an extensive look at the entire value chain looking at trends and innovations in agriculture to practices in animal breeding, animal husbandry and processing. The international trade show is a benchmark event taking place in Utrecht, the Netherlands, and gathers an impressive professional audience that’s hungry for the next big thing and with the right budget to match that enthusiasm.

GETA ltd simplifies the whole registration process so it takes only a day to end up in the hotel you can afford and connects you to public transport. How does it work? You send our team a price range, how many beds you need and any other preferences you may have. We run this information through our database and send you your ideal hotel accommodation in Utrecht. It’s that simple and your booking request for VIV Europe is fully custom built for you.

Why Your Visit Is Worth It

If the feed-to-meat principle principal doesn’t sound appealing enough, VIV Europe has other saving graces to convince to give it a chance and exhibit. We’re talking about the fact it’s the chief meeting place for farm professionals in Europe as can be seen through its turnout from the previous edition:

  • 600+ international exhibitors from 40+ countries showcased at the event;
  • 24,000+ international trade visitors from 140+ countries made the trip;
  • 30 innovations found themselves in the spotlight.

Industry Relevance

VIV Europe first emerged on the scene in 1968 to address farming needs in the fields of animal breeding and processing, and it’s this fifty-year-old history that has aided the trade fair to emerge as an industry leader worldwide. It’s a procurement platform that’s solution oriented and occurs once every four years at the Royal Dutch Jaarbeurs Exhibition & Convention Centre in Utrecht. Because of its schedule, it’s often referred to as global Olympics of the animal protein sector. You have a full overview of the industry – poultry meat, eggs, pig meat, calf meat and dairy. That’s only the starting point! VIV Europe also addresses the changing needs of consumer, market trends, demands for freshness and the next generation of packaging.

Who Are You Going to Meet?

Breaking down the attendance to VIV Europe reveals just how significant the trade fair actually is since between exhibitors and trade visitors, you have the entire world represented. Yes, Europe is the starting point, but then moves to include regions from the Asia-Pacific, the Middle East, Africa and the Americas. In fact, the 2018 edition hosted a whole series of seminars on ‘Invest in Africa’ that targeted individual African countries such as Nigeria, Ethiopia and Ghana, Rwanda, Burkina Faso, Mali and Niger. There were also ten organised delegations from Asian, African and European nations that fully establish the potency of VIV Europe as a force to be reckoned with in the animal protein industry.

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