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Covid-19 Update About VIVANESS

After extensive discussions with the event's exhibitors, Vivaness 2022 has been postponed. The most recent edition of the trade show will take place at Messe Nurnberg in Nurnberg from 26.07.2022 to 29.07.2022. There will be an on-site exhibition as well as a digital component to the event. Nurnberg Messe will put in place a strict Covid-19 prevention plan. Attendees are expected to follow the rules. Precautions that will be included in the prevention plan are:

  • Participants will be required to present 3G documents before entering the venue. This includes papers such as proof of recovery. Attendees also will be required to present such documents upon arrival in Germany.
  • The safety plan will include the social distance policy as well the obligation to wear masks. Such include the exhibition halls, the meeting rooms and the entrance areas. Attendants must perform regular hand sanitation and disinfection. They can use for the task, the sanitation stations available in areas such as the restrooms. 

Details You Should Know About Messe Nuremberg

Messe Nurnberg or Nuremberg is a reputable exposition centre in Germany. It is located within the Langwasser community. The conference centre has 16 exhibition halls. The facility has an event space of 180 000 sq m. This includes a 50 000 sq meter outdoor area. The venue's congress centre can accommodate up to 12 800 attendees. This enables the venue to host large symposiums and forums. Messe Nuremberg organises around 120 international and domestic events each year. As a result, it attracts around 35 000 exhibitors and 1.5 million trade visitors.

Summary of VIVANESS

VIVANESS is a leading trade fair that has been coinciding with BIOFACH since 2007. The annual trade show was a subdivision of the fair before becoming a partner event. It is among the organic sector's central procurement platforms. This includes related industries such as pharmaceutical, cosmetics, beauty, fragrance, and personal care. VIVANESS is also among the main knowledge hubs for the sectors. Many start-ups and leading companies attend the event to present their latest innovations. Additionally, VIVANESS acts as the central location to analyse the markets. 

Industries and Specialists That Attend VIVANESS

VIVANESS is a trade fair that features representatives from a variety of industries. Such include industrial branches such as pharmaceuticals, cosmetics, fragrance, beauty and personal care. They also include the tourism, personal services, retail, wholesale, healthcare, and packaging sectors. Additionally, many contract manufacturing, R&D, and media representatives attend VIVANESS. NGOs, research specialists, government agencies, associations, certification companies and retail stores. Brands that have exhibited include Coscoon Cosmetics and NATRUE. Cosmia is among the partner associations that attend the event. Certification organisations that visit the fair include ECOCERT and ICEA.

Statistical Information About VIVANESS

VIVANESS and the coinciding BIOFACH are international trade fairs with high attendance numbers. For instance, many of the editions receive more than 280 international exhibitors. Examples include the 2020 and 2019 editions. Likewise, the trade shows receive over 50,000 visitors with instances including the 2019 edition. An essential detail is the high percentage of attendees with purchasing authority. Around 88% of all trade visitors can make a purchasing decision or are involved in such decisions. Over 90% of the participants have expressed high satisfaction from attending VIVANESS. 

VIVANESS 2022 Adaptations and Highlights

VIVANESS 2022 will be a hybrid edition due to Covid-19. The event will be held as a face-to-face trade show complemented by a virtual platform known as talque. The edition will coincide with BIOFACH, which will also be hosted in a hybrid format. The hybrid format will also affect VIVANESS Congress. The Congress will feature some lectures being recorded and available online. This will also apply to individual congress contributions who will be live-streamed. All trade fair participants who have registered can access the platform. The lecturers that will be available online will have their type set to on-demand or live stream. 

VIVANESS Congress 2022 will focus on several questions. This will include:

  • Does the sector need to develop new strategies for creating a sustainable niche brand market position? 

Sub-topic hashtags: 

#figures, data, facts 



#market insights



#what's next?

  • What methods, alternatives and means can promise success in an increasingly-digitalised industry? 

Subtopic hashtags: 

#shopping experience 



#digitalization at the POS 

#new business models 

#best practice 


#retail of the future

  • What new creative forms of authentic communication must the organic cosmetics industry develop? 

Sub-topic hashtags: 

#marketing 2.0 


#customer loyalty 

#target groups 


#social media 

#certifications & seals 



  • What existing concepts of success must be reevaluated for promoting sustainable brands? 

Sub-topic hashtags: 

#Circular Economy 


#Reuse, Reduce, Recycle 







#new technologies

What Sub-events Comprise VIVANESS’ Event Schedule?

VIVANESS is a trade fair that enables professionals to complete different business goals. This includes expanding their knowledge and experiencing diversity. This also features learning about new trends, innovations, research information and challenges. Additionally, attendees can raise brand awareness and gain recognition. They can achieve such aims by presenting their latest novel technologies and products. They can also network with leading professionals and experts as well as manufacturers. Attendants can furthermore make important purchases at the fair and close vital deals. This, in turn, will allow them to expand their business. 

Among the sub-events that enable attendees to complete such goals is the VIVANESS Congress. It is a micro-event during which attendees can expand their knowledge and network. They can also gain recognition by attending as speakers. They can furthermore influence the future of the organic cosmetics industry. The Congress consists of sessions held in German or English. Each lecture takes place for 45 minutes and is hosted in one of four formats. These include the fishbowl, discussion, information exposition and workshop types.

The fishbowl type features a compact invited group of 1 to 3 speakers who address a topic or questions. The group sits in the middle of the conference area while the audience sits in the outer perimeter. The participants can contribute by sitting in a guest chair. The discussion type of session also features 1 to 3 speakers who present a topic before a group. The presentation may be held at most for 30 minutes before the focus transfers to the audience. The information type features one to three speakers discussing for 30 minutes a topic. The exposition is followed by a 10-minute session of answering comprehension questions. The workshop-type includes speakers providing short impulse presentations of 5 minutes. These are followed by an intensive exchange of information and opinions. 

During the sessions, attendees can discuss matters such as new market developments. They also debate future topics, political content, laws, and research projects. The Congress programme of the sub-event features four themes. These are:

  • Markets & Analyses
  • Consumer insights & Communication
  • Trade & sales of the future
  • Packaging and other areas of innovative value creation 

Each theme focuses on a specific group of topics related to the industry. For instance, "Market & Analyses" discusses trends, forecasts, insights, and resilience. "Trade & Sales" focuses on retail, new business models, and services. "Consumer Insights" includes topics like marketing and sustainability. "Packaging" places focus on R&D, innovations, and packaging. The example topics include “adapting to the changing expectations of consumers”. 

Another main sub-event is the Special Show Breeze, where participants can view the latest personal care and fragrance trends. The sub-event features a diverse range of start-ups, niche brands, and small manufacturers. This lets such aspiring companies gain recognition and network. It also allows visitors to discover new concepts, packaging, or designs. Furthermore, the special show enables visitors to exchange views and ideas. 

The special show Breeze often tends to complement VIVANESS’ comprehensive exhibition. This is due to the two sub-events featuring products related to personal care. The exhibition is an important micro-event for manufacturers, retailers, and store owners. This is due to the sub-event featuring an extensive range of exposition groups. The exposition divisions and their product groups include:

  • Skincare
    1. Facial care
    2. Eye care
    3. Lip care
    4. Anti-ageing products
  • Body care
    1. Body lotions and oils
    2. Shower and bath essences
    3. Soaps and liquid soaps
    4. Deodorants
    5. Hand and nail care
    6. Foot care
    7. Oral and dental care
    8. Depilation aids
  • Haircare
    1. Shampoos
    2. Conditioners and treatments
    3. Hair colourings
    4. Styling products
  • Decorative cosmetics
    1. Makeup
    2. Eyes
    3. Lips
    4. Nail varnishes
  • Fragrances
    1. Perfumes and toilet waters
    2. Essential oils and blends
    3. Room aromatisers
  • Special cosmetics / care
    1. Sun protection and care
    2. Baby and child care
    3. Care for pregnant and nursing mothers
    4. Shaving aids and beard care
    5. Other cosmetics
  • Chemist articles
    1. Hygiene articles
    2. Dental care accessories
    3. Bath and toilet articles
    4. Gift sets
    5. Cosmetics accessories
    6. Remedies, food supplements
    7. Baby & children's articles
    8. Other chemist articles
  • Additives and raw materials for the organics and natural cosmetics industry
  • Contract manufacturing, packaging
  • Service providers, media
    1. Associations, institutions, certification
    2. Publishers
    3. Other service providers

VIVANESS is a trade fair that is a must-attend for:

  • Healthcare specialists such as dentists, physicians, nutritionists, massage therapists, dieticians, dermatologists, cosmetic surgeons
  • Tourism industry specialists such as hoteliers
  • Contract manufacturers
  • Packaging specialists such as engineers
  • Convenience, health, cosmetics, and personal care store owners/managers
  • Institutions such as universities and certification companies 
  • Personal service providers
  • Manufacturers, distributors, retailers, wholesalers related to the industries 
  • Media representatives
  • Beauticians, cosmetologists, hairstylists, hairdressers, barbers, colour analysts, cosmeticians, nail technicians, electrologists, 
  • Makeup artists
  • Sales representatives
  • Spa owners/managers
  • R&D specialists
  • Fragrance evaluators, perfumers, appraisers 
  • Chemists and chemical technicians, chemical engineers

VIVANESS Visiting Hours and Nuremberg Logistics

VIVANESS is a four-day trade fair that is held annually. NuernbergMesse GmbH organises the exhibition at Messe Nuremberg. The event has two visiting hour sets. During the first three days, attendants can take part between 9 am and 6 pm. They can attend between 9 am and 5 pm on the fourth day. Messe Nuremberg is one of the most valued business event centres in Nuremberg. This is due to the expo centre being easy to access by train, tram, or metro. For example, you can reach the venue from Nuremberg's central train station in about 8 minutes via bus. Similarly, the exhibition centre is a 20-minute commute from the airport. 

Nuremberg is a popular business event and tourist city. This is due to the city's impressive railway and highway connections. Travellers can, for example, commute from Erlangen to Nuremberg in 90 minutes. Similarly, they can travel by train from Munich to the city in 64 minutes. Visitors can choose from a diverse range of dining and lodging options. Travellers, for example, can select from a variety of apartments, guesthouses, hostels, and hotels. Nuremberg also contains an extensive range of brasseries, clubs, restaurants, and bars. Such diversity provides a wide range of meal options, such as vegan and vegetarian meal plans. When choosing accommodation, visitors should consider urban areas such as the Altstadt.

GETA Ltd and Nuremberg Accommodation

Managing business travel accommodation like finding a suitable hotel can be challenging. They can also be quite time-consuming. As a result, you will often have less time to focus on preparing for VIVANESS. GETA Ltd can aid you in reducing the amount of time by handling your hotel accommodation. This includes finding the ideal type of lodging based on your needs and price range. We work with partners that provide a wide range of accommodation. This includes high-end luxury hotels as well as bed-and-breakfast that are affordable. Each option is selected to provide cost-saving without compromising comfort or quality. We can additionally handle both large groups and solo travellers.

Reports On The Previous Editions 

2021 Edition

Because of the Covid-19 pandemic. VIVANESS 2021 was hosted in virtual format. The hosting name of the edition was VIVANESS 2021 eSPECIAL. It coincided with the 2021 edition of BIOFACH with the trade fairs being hosted via the digital platform talque. It featured 775 sessions. The rendition received 13,800 registered visitors and 1,442 exhibitors. 

Past editions


17.02.2021 - 20.02.2021


Edition was held digital to prevent the fast spread of COVID-19.


Total Exhibitors


Total Visitors


Total Exhibitors


Total Visitors

How to get to VIVANESS

On Foot

On Foot

Nuremberg Airport – not advisable

Nuremberg Central Station – 1 hr via Allersberger Strasse


By Car

Nuremberg Airport – 30 mins via B4R

Nuremberg Central Station – 10 mins via Münchener Strasse


By Public Transport

Nuremberg Airport – 30 mins via U-Bahns U2 and U1

Nuremberg Central Station – 10 mins via U-Bahn U1

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