The Latest News on Covid-19
It seems as though everything’s back to normal at Who’s Next. The upcoming 2022 live edition is expected to perform as well as it did before the pandemic. After the initial postponement to March, organisers are happy to announce Who’s Next 2022 will happen on 21.01.2022 – 24.01.2022. This only shows how important live events are to the success of the fashion industry and the sheer strength of Paris as a fashion capital of the world. In order to enter the Paris expo Porte de Versailles, visitors will have to present a sanitary pass. This is only the first of many mandatory COVID-19 protective measures put in place at the Paris expo Porte de Versailles.
A Brief Overview of Who’s Next
Who’s Next is interested in the next big thing in fashion. The international trade fair chases hot trends and gives visitors a rundown of exciting developments in the world of beauty, lifestyle, accessories and ready-to-wear fashion. No matter where you find yourself in the industry, there’s a place at Who’s Next that’s just for you.
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Why Your Visit Is Worth It
Who’s Next gives brands, big and small, the opportunity to step forward and find their audience. The trade fair operates as a procurement platform and connects supply with demand. It’s definitely worth the initial expenses to travel to Paris, because each edition is a big success. Here are some of the statistics for a single edition:
• 600 exhibitors
• 45,000 trade visitors
• 70% of all visitors are retail buyers
Who’s Next has a significant importance for the fashion industry as a whole. It’s one of the biggest marketplaces across ready-to-wear fashion and beauty products, because it’s held in the fashion capital of the world – Paris, France. The international trade fair is put together twice a year at the Paris expo Porte de Versailles in January and September. Editions are fast paced and catch the eye of major players on the international fashion scene. If you want to jump into international business, Who’s Next creates the perfect environment to do so. There are a lot of products to discover. The special areas are young designers, textile accessories, ready-to-wear shoes, leather goods, Villa Beauté & Lifestyle, jewellery, resort & swimwear, What’s Up and Trendy.
Who Are You Going to Meet?
First let’s look at the brand names that regularly have a booth at Who’s Next. You encounter such names as Mes Demoiselles, Bella Jones, Calarena, Léon & Harper, American Vintage, Diega, La Nouvelle, Siyu, Rene Derhy, Sacrecoeur, and Stella Forest. As you can see, that’s enough diversity to attract the interest of major buyers. You get to interact with retail, multi-brand, department store and e-commerce buyers. And not just from Europe. It’s the entire world that pays attention to the collects at Who’s Next and that’s reason enough to attend. Gain easy access to international buyers. Other trade visitors include agents, journalists, stylists, schools and trend forecasters, whose goal is to stay abreast of new trends.