ANTICIPATE LONDON

Event Update

Anticipate London 2025 will take place between the dates 25.11.2025 and 27.11.2025. The event will take place as a face-to-face exposition. ExCeL London will host the 2025 edition of Anticipate London.

A Brief Overview of Anticipate London

Leading security experts and service providers are all packing their bags for Anticipate London – the premier international exhibition for the fire industry and security industry. You have got top exhibitors from around the world confirmed to present, catch up and network during the days in London, UK which features one of the most comprehensive programs on global security in the world. It’s the perfect platform to grow brand recognition, explore new markets and get up-to-date information.

The best time to make a hotel reservation for Anticipate London is right now. GETA Ltd shows you the top hotel rates in London and helps you keep costs to a minimum. Planning a trip takes up a lot of time and effort, which our team is here to help with. Whether you’re looking to minimise expenses or enjoy a spacious apartment, GETA Ltd finds the perfect hotel. We have experience working with large groups as well. One phone call separates you from an affordable hotel located near ExCeL London as early as today. Look for our other travel services to get the most out of your visit to Anticipate London. 

Why Is Your Visit Worth It?

An exhibition booth at Anticipate London is a must for companies that wish to expand and seek new opportunities to sell into different markets. The trade fair has proven time and time again it’s an effective sourcing platform for major manufacturers, suppliers, and service providers in security and fire protection. As such, product launches and presentations are especially successful to every person involved at Anticipate London. You return home with excellent sales leads and direct orders. Despite the pandemic, Anticipate London gives stellar performance: 

• 600+ international exhibitors;
• 20,000+ international trade visitors from 133 countries;
• 60+ renowned speakers
• 34% of which held an annual purchasing budget of over £1 million.

Industry Relevance

Starting in 1988, Anticipate London has consolidated efforts in security and fire protection for thirty years as the trade exhibition has debuted only the most cutting-edge innovations across the entire spectrum every single year. The brand has been so successful that it has popular offshoots in Southeast Asia, India, and the Philippines. Anticipate London maintains its grip over the larger security and protection industry by combining several legacy major events – FIREX International, Intelligent Building Europe, Facilities Show, IFSEC, and Safety & Health Expo. Together these five events create incredible synergy for exhibitors and trade visitors alike as a single ticket grants you access to all shows. 

Visitors have access to all the newest models of security systems, video surveillance systems, alarm systems, CCTV, internet security systems, security locks, biometrics, and fire protection systems. As we already mentioned, exhibitors benefit from a strong interest in purchases from big buyers. Product debuts do extremely well in this environment and with the right marketing on site, you can walk away with a boost in direct sales.

Anticipate London has more of a role to play as certain megatrends in construction and technology take over conversations about security. Drones have certainly exploded on the market as a tool for surveillance for policing in urban areas, as well as anti-drone measures and legal frameworks around their use. Another major trend has to do with opportunities for security systems and measures for smart buildings, which open themselves to cyber threats. 

Who Are You Going to Meet There?

Texecom, Suprema, Axis, Genetec, Flir, Vanderbilt, Salto, Alhua, CSL, ANV, HID, Kedacom and many others are the companies that come to exhibit at Anticipate London. As you can see, you have some of the biggest names on a global level attending the proceedings. As far as visitors go, apart from the big buyers, you have a manner of experts come for the sublime support programming. There will be webinars, white papers, seminars, and keynotes on the most pressing issues as well as best practices and future technologies. That guarantees you the top minds that are constantly working to push the limits of technology.

Looking at the audience in terms of professional background, we see four main groups – Security Installers, Security Integrators, Distributors of Security Equipment and Security End-Users. You’ll encounter a lot of managing directors, technical directors, department heads, COOs, CEOs, technical advisors, chiefs, general managers and RCQ directors. All people with real power to make decisions and purchases in their organisations, who attend to research the market and source new products. 

The calibre of visiting companies is incredibly high as you’ll meet face-to-face with G4S, Securitas, Scutum International, Marketing Pvt. LTD, Midwich Security, Viditronic, Arriva Trains Wales, Virgin Atlantic, The O2, Jaguar Land Rover, CBRE, Oman Air and BT.

Additional Value of Attending

Anticipate London International maintains a dynamic support programme with side events that inform visitors about the most important topics of the day. The last edition, for instance, saw the Protect & Prepare Seminar: Protect Duty and Public Venue Protection. The Protect Duty is a piece of legislation that includes modern anti-terrorism measures designed to ensure public safety. The one-day seminar dived into the specific ways the legislation will affect the day-to-day practical aspects of providing security for large venues. In attendance are experts, specialists, police personnel as well as high-ranking officials such as the Head of the National Counterterrorism Security Office. 

It’s quite significant for buyers and security specialists to not just learn about new products, but see them in action. A practice-first approach is given to all new products that are launched. Plus, there are two main live demo areas available to help with testing. The first one is the Loss Prevention Certification Board (LPCB) Testing Zone, which examines the latest lines and offers of security doors, perimeter fencing, shutters and covers. See how they hold against attacks from hammers, wire cutters and other handheld tools to demonstrate their durability and efficacy. The other zone is the Converged Security Centre for the most effective ways physical security and information technology cooperate to greater effect.