Germany , Düsseldorf
1 year
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BEAUTY DÜSSELDORF 2023 will be held in Dusseldorf, Germany on March 31st – April 2nd. At present, Messe Dusseldrof does not have a strict Covid-19 safety plan in place due to the removal of such regulations by Germany's government in April 2022. However, attendees should note that they will be highly encouraged to adhere to certain recommendations during their participation. This will include maintaining a social distance of 1.5 metres, as well as wearing surgical masks in areas such as the exhibition halls. They will also have to present upon arrival in the country 3G entry documents such as negative test results due to the travel limitations.


BEAUTY DÜSSELDORF is the primary trade fair for beauty, cosmetics and wellness in Germany as a whole. Whether you have a new product to launch or hope to gain recognition at the many respected awards, BEAUTY DÜSSELDORF gives you the resources to shine bright and capture the attention of relevant buyers. The entire beauty and care industry is showcased at the highest level! 

Good location, superb prices and high quality – you can get all three in your online hotel booking for BEAUTY DÜSSELDORF. GETA ltd has been in the business travel sector for over a decade and has connections to the best hotels in Dusseldorf, Germany. The reservation process is done within a business day. All you have to do is choose from hotels close to Messe Dusseldorf. We’re comfortable working with budgets of all sizes and know how to deliver savings! 

Why Your Visit Is Worth It 

BEAUTY DÜSSELDORF is where you come to do business and generate quality sales leads. This is the procurement platform in Germany and has a nice level of internationality. You quickly get back your investment by gaining access to a high concentration of international markets. These are the numbers for the trade fair: 

1500+ international exhibitors from 26 countries 

58,000+ trade visitors from 76 countries

63,000+ sq. metres in exhibition space

84% satisfaction rate among exhibitors 

94% of visitors place orders  

Industry Profile 

Running since 1995, BEAUTY DÜSSELDORF brings all the latest beauty and care trends to start the year off right. This international procurement platform attracts buyers, who want to research all new products and place orders. Editions are organised towards the beginning of March at Messe Dusseldorf. What keeps attendance at such high numbers is the richness of the product assortment. Buyers have access to the entire value chain – skincare cosmetics, chiropody, nail products, sun protection, beauty services, spa products, fittings and equipment, wellness products, accessories and bijouterie, cos made pre-processing, and make-up artist products. BEAUTY DÜSSELDORF builds on top of these networking and sales opportunities with an expansive support programme, which consists of workshops, talks, presentations, live demos and competitions. 

Who Are You Going to Meet?

It makes perfect business sense to attend BEAUTY DÜSSELDORF. It’s where you connect with top-tier buyers from all over Europe – the Netherlands, Belgium, Austria, Switzerland, Sweden and Denmark – as well as get in touch with buyers from South Korea, which is one of the most competitive markets in the world right now. You’re in good company as you’re side by side with brands like NBM, IONTO Comed, MBC, Gertraud Gruber, PEMAKÜR, Patirer and SHIR Beauty & Science. The audience is mainly made up of top managers and owners, who are looking to see the newest products, making purchases and identifying new suppliers. Meet with cosmetic institutes, nail studios, foot care & chiropody practices, beauty farms, wellness institutes, spas, hairdressing salons, healing professions and beauty colleges.


Past editions


06.05.2022 - 08.05.2022





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On Foot

On Foot

from Dusseldorf Hbf is 1h 30 min walk or 30 min with a bicycle 

1h 5 min with a walk or 25 min with a bike


By Car

from Dusseldorf Hauptbahnhof the ride will take you 30 min (~9 km)

from the airport there are only 15 to 20 min (~9km)


By Public Transport

From the Dusseldorf Central Station U-Bahn Nr U78 will get you there for 26 min

From Dusseldorf International Airport to Messeplatz you need to change transport with either of this 3 options:

 - From Airpot Terminals A/B/C: 6 stops with Bus 760 to Freiligrathplatz and then U78 to MERKUR SPIEL-ARENA/Messe Nord and within 7 min walking distance you will reach the Messe*
 - SB51 from Flughafen Terminal A/B/C to Theodor-Heuss-Brücke and then with U78 to MERKUR SPIEL-ARENA/Messe Nord and within walking distance you will reach the Messe*
 - from Terminals A/B/C take bus 721 for 6 stops to 'Am Hain', transfer to bus 722 for another 4 stops to Messe Congress Center and within walking distance you will reach the Messe*

* every choice will take you from 30 to 40 min

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