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A Brief Overview of Bett

Bett is the international trade fair where education and computer technology intersect. The trade fair is the meeting place of the hardware and software industries along with the education industry to present how learning technology can be introduced Better in the classroom. Held in London, UK, this event lasts for four days and sees the participation of global tech giants, who oversee the incredibly large projects on a massive scale. As a high-profile event, Bett promises to attract the most influential trade visitors.

GETA ltd locates the most convenient hotels for you no matter which international trade fairs are on your agenda. We target inexpensive offers in your price range that are a short distance from the ExCeL London grounds and enjoy excellent connections to public transport. This gives you a very strong strategic advantage when it comes to getting the most out of the Bett programming. We are also flexible when it comes to group size!

Why Your Visit Is Worth It

Educational technology is only now picking up momentum and to that end, Bett happens to be the natural centre for professionals and innovators to congregate. There’s a high concentration of decision makers and startups, which you can see from the attendance for last edition:

  • 850+ international exhibitors showcased at the event;
  • 34,000+ international trade visitors made the trip;
  • 12,000+ leaders in education are present;
  • 100+ new educational technology startups registered;
  • 130+ countries are represented.

Industry Relevance

Bett (or as it was formerly known as the British Educational Training and Technology Show) is a leader in the field of EdTech that’s been going on strong since its founding in 1985. In its first decades, the show switched several exhibition venues until it settled on ExCeL London in 2013. The trade fair now is held in January every single year and serves as the opener for the educational technology industry, being the first platform to signal boost industry news and unveil cutting-edge innovations. Bett is all about innovations and the product portfolio includes computer training, distance learning, educational software, teaching aids, learning spaces, AV and projection, screens, 3D printers, furniture, monitors, VLE, AI, e-books and the list goes on.

Who Are You Going to Meet?

Bett is truly the event you don’t want to miss, if you want to stay informed on the latest news in your niche and gain brand awareness and prestige. The trade fair attracts some incredible brands as exhibitors – Google, Microsoft, O2, BBC, Dell, Channel 4 Learning, Adobe Systems, EuroTalk, Rapid Electronics and The Dutch School among others. You definitely want to align yourself with these power houses. The strong exhibitor lineup promises a strong audience that comprises of the leading entrepreneurs, business leaders and educators who share one mission – revolutionize the education sector. You’re in a position to generate impressive sales leads and build powerful long-term partnerships with key decision makers.

Past editions

Bett 2021

20.01.2021 - 22.01.2021


Cancelled because of COVID 19


Total Exhibitors


Total Visitors


Total Exhibitors


Total Visitors

How to get to Bett

On Foot

On Foot

from London City Airport is 20 min walk

from the Central Station on 37 Wharfdale Rd - N/A


By Car

from London City Airport is only 7 min car ride

from the Central Station on 37 Wharfdale Rd is 41 min drive to the venue


By Public Transport

from London City Airport (Stop J) tale bus 473 for 2 stops to Prince Regent Bus Station (Stop T) = 9 min total

from the King's Cross St. Pancras Underground Station take the yellow line in direction Edgware Road to Tower Hill station. From there walk to Tower Gateway station and take the green line in direction Beckton for 10 stops to Prince Regent station. In 3 min walk you will arrive at Olympia London. (total = 51 min)

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